We're looking for a passionate Product Marketing Director to lead the consumer marketing strategy for our Credit portfolio. The ideal leader for this role is equal parts strategic and creative and can seamlessly translate our business objectives, product strategy, and insights into global marketing plans that drive portfolio and business growth. You always start with the customer, have a strong process and methodology for identifying what makes a product or feature great, and know how to package that up in a clear, compelling way for our end-to-end product and marketing experiences globally.
What You'll DoDevelop marketing strategies that drive credit portfolio growth and deliver against our consumer segment KPIs through the full funnel, partnering closely with global marketing and commercial leaders to create marketing plans that are locally relevant and aligned to business priorities.
Define and monitor the critical metrics for measuring success of credit marketing activities and own end-to-end reporting of marketing performance across channels and markets.
Collaborate with Product/Design/Eng/Market Research to influence product roadmaps with the goal of increasing product adoption, differentiation, and customer growth.
Define audience, global positioning, messaging and go-to-market strategies that enable marketing, comms, and partner teams to grow awareness, consideration, and usage.
Maintain a deep understanding of the competitive landscape, industry trends, and customer needs, and act as voice of the customer at all stages of the product lifecycle, from product innovation through to marketing strategy.
Establish strong relationships with Product, Analytics, Commercial Growth, Comms, Lifecycle Marketing, Geo Marketing, Creative & Media, and other cross-functional groups to enable collaboration and communication across groups.
What You'll Bring10-15 years experience in product marketing and go-to-market strategy.
Experience working with credit products required.
Experience working globally.
Strong executive presence – you know how to sell in an idea, clearly communicate key takeaways, and get your point of view or strategy across flawlessly - whether it's written, spoken, or in a PowerPoint slide.
Passion for customer-centric strategy, with experience in generating qualitative and quantitative insights and using those insights to inform marketing strategies.
Team player who knows how to walk through walls and make friends along the way. You can lead a matrixed team from idea inception through to a successful finish.
The ability to distill complex information into understandable, actionable, persuasive messages and strategies.
Fast study. You learn quickly and can roll up your sleeves to problem solve and get it done.
Creating a culture where Product Marketing is the voice of the customer and establishing that credibility with Product and Commercial teams.
Strong leadership and ability to inspire the team and build a world-class culture.
Nice to have: Knowledge of the FinTech ecosystem and the key players within the market.
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