Vimeo is looking for a passionate and seasoned product marketer to join the Product Marketing Team. You'll work at the intersection of product development and marketing to orchestrate high-impact product launches. You will be focused on new product go-to-market strategy, product activation, and product engagement to maximize the lifetime value of our enterprise customers at all stages of the funnel. This role will drive awareness, adoption, and market positioning for Vimeo Enterprise, and will report directly to the Director of Product Marketing. This role is ideal for a data-driven self-starter with exceptional storytelling skills, who can work on both creative marketing initiatives and data-driven strategy.What you'll do:Develop and implement comprehensive go-to-market strategies and own business resultsDevelop and own compelling product positioning and messaging that differentiates Vimeo's enterprise solutions in the marketConduct market research and competitive analysis to identify market trends, customer needs, and opportunities, and use data-driven insights to inform product marketing strategiesBuild a deep understanding of the customer and serve as their voice, collecting and prioritizing customer feedback with the product and sales teamsBe a product expert and communicate its value to key stakeholders across the companyEquip Vimeo's sales teams with the tools and training they need to effectively communicate Vimeo's value proposition to prospects and customersSkills and knowledge you should possess:6+ years of experience in product marketing Deep expertise in enterprise SaaS solutionsExperience in enterprise security, privacy, and compliance solutionsClear track record of driving business results through data-driven marketing strategies Exceptional writing and storytelling skills, including the ability to translate complex product features into clear and concise benefits for customersFast-paced, results-oriented mindset, with the ability to implement marketing initiatives at speed to capitalize on market opportunitiesExcellent communication and collaboration skills, with the ability to work effectively with cross-functional teamsStrong project management skills with the ability to prioritize effectivelyBonus points (nice skills to have, but not needed): Experience with video technology#LI-OZ1Targeted Base Salary Range: $135,000 to $205,500The base salary range listed above is for candidates located in the U.S., including the New York City metro area.At Vimeo, we strive to hire and nurture amazing talent across the globe. Actual salaries will vary depending on factors including but not limited to experience, specialized skills, internal alignment and a candidate's home base.Base salary is just one component of Vimeo's total rewards philosophy. We offer a wide range of benefits and perks that appeal to the variety of needs across our diverse employee base! Other rewards may include bonus or commission, Restricted Stock Units (RSUs), paid time off, generous 401k match, wellbeing resources, and more.
