Primary Locations: Atlanta, New York City, San Francisco, or Seattle
The Challenge
We are looking for an experienced product marketing professional to take ownership of our Competitive Intelligence program within the product marketing team. As the Senior Product Marketing Manager for Competitive Intelligence, you will be instrumental in enabling sellers, guiding product roadmap decisions, and ensuring differentiation in the market.
Your Mission
Develop and own a comprehensive Competitive Intelligence program, outlining key components to empower sellers and guide product development decisions.
Conduct thorough market research, competitor analysis, and customer interviews to identify key differentiators and translate them into actionable insights.
Work closely with the sales team to understand their needs, providing them with the necessary tools, information, and training to effectively compete in the market.
Lead the creation of internal content and assets, such as competitive positioning documents, and training materials, to empower the sales team.
Collaborate with product management to understand and define product requirements and roadmap based on competitive landscape and customer feedback.
Stay abreast of industry trends and competitor activities, providing insights and recommendations to guide strategic product decisions.
Present findings and recommendations to internal stakeholders, including sales teams, product managers, and executives.
Own the coordination and execution of initiatives that enhance competitive positioning and differentiation in the market.
You Are
Strategic Thinker:Develop and own a Competitive Intelligence program aligned with company objectives.
Collaborative Partner:Contribute to product roadmaps through collaboration with Product Management.
Empathetic Communicator:Understand sales challenges, providing actionable insights for effective competition.
Creative Asset Creator:Excel in crafting internal assets to empower the sales team.
Influential Decision-Maker:Guide product requirements and roadmap decisions based on insights.
Industry Savvy:Stay informed about industry trends, providing strategic insights for differentiation.
Effective Presenter:Confidently convey findings to internal stakeholders, influencing decisions.
Initiative Taker:Proactively own initiatives to enhance competitive positioning in the market.
BA/BS degree in business or marketing or equivalent
Minimum 8 years in product marketing
Enterprise software experience preferred
Excellent communication, presentation, writing, editing, and project management skills
Ability to travel as needed
Extra Awesome
Worked at a privacy, security, compliance, or data governance software company previously in similar capacity
Previous experience in a product marketing role with a focus on building and owning a Competitive Intelligence program.
Proven track record of influencing product roadmaps and features based on competitive insights.
Relevant certifications in Product Marketing or Competitive Intelligence.
Exceptional analytical and strategic thinking skills
