Pison is seeking a dynamic and results-driven Product Marketing Specialist to join our team. The ideal candidate will play a pivotal role in driving the marketing efforts for our cutting-edge neural interface products. You will be responsible for developing and executing marketing strategies that effectively communicate the value and benefits of our products to target audiences. This role involves close collaboration with product management, sales, and engineering teams to ensure cohesive and compelling product positioning and messaging. As a Product Marketing Specialist, you will conduct market research, create impactful marketing materials, and support product launches to drive market adoption and growth.
Duties/Responsibilities:
Develop and implement comprehensive go-to-marketing strategies for our products to increase adoption of our products, user engagement, and user satisfaction.
Create and optimize product messaging and positioning to ensure product success.
Manage product launch process, including coordinating cross functional Pison teams and partners.
Participate in our product pricing efforts to ensure we maximize revenue.Conceive and create content to help attract and educate prospects, including sales collateral, sales presentations, blog entries, white papers, videos, and webinars.
Work with our Sales and Marketing teams to design and execute marketing campaigns aimed at driving product adoption, retention, and user satisfaction.
Conduct competitive analysis and market research to stay ahead of industry trends and adjust strategies accordingly.
Collect and analyze information about our sales process efficiency and how well our products are received by target customer segments.
Provide feedback to the Product Management, Marketing, and Sales teams to improve our products and processes.
Collaborate with our Product Management team to develop tools, content, and training to educate and empower sales teams to effectively sell our products.
Represent Pison at industry events, conferences, and trade shows, and webinars to promote our products and enhance brand awareness.
Required Skills/Abilities:
Strong understanding of product marketing strategies for SaaS products.Exceptional leadership and team management skills.Excellent communication, presentation, and interpersonal skills.Strong analytical and strategic thinking abilities.Strong knowledge of the sport of baseball, including metrics used to evaluate player performance.Ability to work effectively with cross-functional teams and manage stakeholder expectations.Experience with health and fitness wearables, neural interface technologies, and AI is a plus.Proficiency with product marketing frameworks such as those from Pragmatic Marketing or Forester/Sirius Decisions is a plus.