Product Owner

JOB DESCRIPTION: Must Have: Product Owner with Martech / Marketing / Loyalty Exp. MUST Partner with marketing and sales leadership to define customer needs and translate them into actionable product requirements. Develop and maintain a prioritized product backlog for marketing tools, ensuring alignment with business goals and customer needs. Work collaboratively with cross-functional teams (marketing, martech, development) to define user stories, acceptance criteria, and product specifications. Manage the product development lifecycle from ideation to launch, including sprint planning, backlog refinement, and user acceptance testing. Track key performance indicators (KPIs) and measure the success of marketing products. Conduct market research and stay up-to-date on marketing technology trends. Communicate product vision and roadmap to stakeholders across the organization. Advocate for a data-driven approach to product development and decision-making. Qualifications :
9+ years of experience in marketing or product management. Proven experience working in an Agile development environment. Strong understanding of marketing technology (Martech) landscape. Experience with marketing automation platforms a plus. Experience developing and managing product roadmaps. Excellent communication, collaboration, and interpersonal skills. Data-driven and analytical mindset. Ability to prioritize and manage multiple tasks in a fast-paced environment. Strong communication, Executive Presence.