OPEN JOB: Rare Disease Pharma Brand Lead OFFICIAL TITLE: Product Strategist - Pompe, ASMD, & MPS1 LOCATION: Cambridge, Massachusetts 2-3 days per week in Cambridge MA office.
Candidate must reside in or near or relocate to Cambridge MASS.
Remote is NOT an option.
SALARY: $190,000 to $230,000 RELOCATION ASSISTANCE AVAILABLE Industry: Pharmaceutical / Biotech Job Category: Sales / Marketing - Brand Marketing IDEAL CANDIDATE Brand Lead - Someone who has owned a brand or multiple brands.
Launch Experience Brand Strategy Rare Disease/Rare Blood experience is preferred but not required Our client's Rare Disease Business Unit is on a mission to modernize a successful 30+ year rare disease business model so that they are positioned to deliver new therapies over the next 5 years and maintain leadership position in the pharma environment.
Success of this mission will mean modernizing, a talent dense team that can make faster decisions closer to the customers served.
Additionally, The Product Strategist will play a critical role in shaping the success of the products by driving a customer-centric brand strategy This individual will be responsible for owning and developing product positioning and actionable strategy based on a deep understanding of the patient journey, market dynamics and the value that products and services can bring to driving better outcomes.
Each marketer will work closely within our GTM models.
The firm has several Rare Disease-focused pharma launches over the next several years and this role will be expected to provide product strategy expertise across all launches; one team, common goals, single mission.
This role will report to the Head of Marketing.
Lead brand strategy and strategic planning, budgeting, KPI tracking, forecasting, financial reporting across multiple brands.
Primary collaboration/connection with global Global Brand Lead, countries teams, PSS, patient marketing team, Account Engagement marketing team and health system marketing.
Sr level interactions are frequent, as well as making key brand decisions.
Develop and synthesize insights on disease areas and market dynamics using US data from global sources.
Coordinate with various marketing roles to gather and deliver insights from different channels, customers, and digital platforms.
Understand unmet customer needs to determine the value proposition of products in the rare disease category.
Continuously analyze the competitive environment and pipeline activities.
Create comprehensive views of the patient journey, including strategies for patient identification.
Build strategies to address competitive entrants, that can be pulled through.
Develop and execute the commercial brand strategy using market, customer, and competitor insights.
Lead cross-functional governance meetings to ensure organizational alignment and support product demand forecasts.
Manage brand marketing budget, provide input on annual planning, and ensure alignment with global marketing strategies and regulatory requirements.
REQUIREMENTS: Bachelor's degree in marketing, business, technology, or life sciences Marketing, sales, or insights & analytics experience, preferably in cross-functional leadership roles US, Global, Ex US Experience Successful track record of strategic decision making, innovation, problem-solving and navigating uncharted territory without clear precedent.
Experience working within large scale and complex multidisciplinary teams, and proven ability of influencing without authority.
Demonstrated product and/or brand strategy experience.
Ability to travel 25% within the US.
If you are interested in pursuing this opportunity, please respond back and include the following:
MS WORD Resume required compensation.
Contact information.
Availability
Upon receipt, one of our managers will contact you to discuss the position in full detail.
Jason Denmark
Recruiting Manager INTERMEDIA GROUP, INC. EMAIL: ****** LINKEDIN: https://www.linkedin.com/in/jasondenmark/