Job Summary Plan and implement communications and marketing activities that drive business objectives and results, raise the visibility of the Red Cross mission, support revenue generation, and educate the public on how to access Red Cross services. Provide communication and marketing support and implement the strategic plan aligned with organizational communication and marketing priorities. Provide support, development, and/or leadership guidance to all volunteers.
Perform all duties and responsibilities in compliance with standard operating procedures and other applicable Federal, State, and local regulations.
Job ResponsibilitiesStrategy: In collaboration with the regional executive and division communication director, determine and execute a strategic communications plan that is aligned with enterprise-wide communications and marketing strategies, that support service delivery and revenue generation efforts across all lines of business.
Media Relations and Social Engagement: Work with the regional executive and division communications director to develop and execute determined media relations and social media strategy, including social media platform maintenance, media contact management, news release distributions, pitching, etc. Respond to local media inquiries by coordinating interviews and providing Red Cross-approved information, as appropriate. May be required to serve as a Red Cross spokesperson. Train and prepare staff and volunteer spokespersons throughout the region, review support requests, and develop and execute an effective communications strategy. Monitor and analyze public relations and social engagement data.
Public Affairs and Crisis Communications: Support regional, divisional, and potentially national, disaster public affairs activities. Provide training and guidance to regional disaster public affairs spokespersons and volunteers. May be required to serve as a spokesperson, deploy to support disaster response operations outside of the home region, or be tasked to conduct public affairs volunteer training and development across the division. Develop and implement crisis communications strategies in collaboration with the regional executive and division communications director.
Internal Communications: Collaborate with regional executives to develop and implement internal communications strategies and initiatives.
Management: Ensure delivery of direct report(s) performance goals, and daily activities, and manage achievement. Build volunteer engagement.
Qualifications*Valid Driver's License
Education: Bachelor's degree required in Communications, Journalism, Public Relations, Marketing, Public Affairs, or a related field.
Experience: Minimum 5 years of related experience or equivalent combination of education and related experience required in Communications, Journalism, Public Relations, Marketing, Public Affairs, or related field.
Management Experience: 3 years of supervisory or management experience.
Skills and Abilities: Outstanding oral and written communication skills required, with proven knowledge of AP Style. Manage experienced professionals. Fully proficient in work and industry. Strong organizational, and multi-tasking skills with the ability to meet deadlines. Ability to use Microsoft Office Suite. Familiarity with Cision/TrendKite or other media monitoring software. Experience managing professional social media accounts. Strong teamwork and collaboration are required. Willingness to serve as a media spokesperson is required, experience as a spokesperson is preferred. Ability to work on a team.
Travel: Travel may be required 10-25%.
* Combination of candidate's education and general experience satisfies requirements so long as the total years equate to the description's minimum education and general experience years combined (Management experience cannot be substituted).
Additional InformationBenefitsWe take care of you, while you take care of others. As a mission-based organization, we believe our team needs great support to do great work. Our comprehensive benefits help you in balancing home and work. With our resources and perks, you have amazing possibilities at the American Red Cross to advance your learning.
Medical and dental Vision plansHealth Spending Accounts & Flexible Spending AccountsPTO + Holidays401K with a 5% matchPaid Family LeaveEmployee AssistanceDisability and Insurance: Short + Long TermService Awards and recognition How to Apply Resumes will not be accepted by mail, email, or fax.
All applicants must apply online at:
https://americanredcross.wd1.myworkdayjobs.com/en-US/American_Red_Cross_Careers/job/Statewide-TN/Regional-Communications-Director_RC72826?q=communications
DetailsDate Posted: April 25, 2024Type: Full-TimeJob Function: Communications / Marketing / PRService Area: Social / Human ServicesStart Date: 06/03/2024Working Hours: Typical office hours flexed to accommodate needs of the mission.
