The Regional Marketing Manager position is responsible for the marketing strategy, support, reporting, communication, and lead analysis for the region's campus student recruitment and communication initiatives. This position will maintain weekly/monthly contact with the campus director of their assigned school to discuss marketing plan results, develop strategies that improve lead generation, and support local campus initiatives.
Are you a dynamic marketing professional passionate about driving results and making an impact?
We seek a talented Regional Marketing Manager to join our team and lead the marketing strategy for our campus student recruitment and communication initiatives.
ESSENTIAL FUNCTIONS:
Identify and develop marketing opportunities across multiple channels
Ensure the proper execution of all aspects of the media plan specific to the assigned campuses
Serve as liaison between campuses and marketing teams
Oversees the development of campus programmatic lead budget and performance, including weekly lead forecasting and identification of solutions when lead budgets are not being met
Prepares and participates in strategic planning with admissions, operations, and campus teams
Provides marketing insight, reports lead generation performance
Serves as a critical member of regional teams, providing insightful reporting, leading performance forecasting, and marketing-driven solutions
Serves as co-relationship manager with external agency partners and participates in meetings, planning sessions, and goal-setting
Presents to the executive leadership team key areas, including campus lead performance and marketing accountability
Reviews KPIs and results with marketing team members and partner agencies to optimize lead generation campaigns that drive results – including creative rotation, messaging, segmentation and target identification, and conversion
Responsible for alignment with the Corporate Director of Marketing to stay within organizational costs, managing campus budgets for the region
Research market segments and demographic trends and become an expert in understanding their assigned campuses' program offerings. Works with key departments to assess demand for campuses, programs
Develop and manage campus creative campaigns, collaborating with other team members and agencies
Develop unique marketing strategies for key audiences
Development and management of email nurture, SMS, and promotional campaign strategy
Maintains partnerships with internal home office teams
Coordinate with the marketing team to update and report campus competitors
Identify, recommend, and consult on local campus marketing or sponsorship opportunities
Identify campus-based departmental marketing needs (collateral, signage, lobby development) and coordinate with marketing project managers and designers
Collaborate with the digital and social media teams for engagement for assigned campuses
Support and provide promotional support for campus-based events like job fairs, high school tours, educational fairs
Oversight and development of campaigns related to campus program launches, campus moves, and grand openings
Additional related duties as assigned
CORE COMPETENCIES:
Communication
Leadership
Collaborative
Creative
Analytical
Critical Thinking
MANAGEMENT DUTIES:
Monitors and assesses the performance of their team members, providing recognition and rewards and addressing any issues or problems.
Assigns and directs work to staff members within the department.
Trains new and existing employees as assigned, providing feedback, coaching, and supporting their professional growth and career advancement.
Interviews, hires, orients, and trains new employees
Reviews, approves, and submits the time sheets to the payroll department or system.
MINIMUM QUALIFICATIONS:
A Bachelor's Degree in Marketing, Business, or Communications
A minimum of three years of experience in management
Must have experience with a proven track record in a lead generation/direct response environment
Strong understanding of digital marketing techniques and platforms
Experience and success with lead generation and marketing within the Higher Ed industry is a plus.
Organized and detail-oriented with the ability to work on multiple projects/requests
Strong conceptual skills and the ability to support and communicate ideas
Ability to produce routine reports and correspondence and communicate with colleagues
Position requires some travel
Must be able to work on site-Phoenix (Mesa) AZ-based position
PREFERRED QUALIFICATIONS:
Experience and success with lead generation and marketing in higher education
Multi-unit/market experience
REQUIRED LICENSES, CERTIFICATIONS, OR REGISTRATIONS:
None
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