Position Summary We are seeking an experienced Sales Enablement Manager to support our Commercial functions of Marketing and Business Development. The primary focus of this position is to enhance the effectiveness of our Business Development teams by providing them with the necessary resources, training, and support. Responsibilities are multifaceted and focus on aligning sales strategies with overall business goals and ensuring clarity on processes, performance and tools. This role operates within a highly matrixed structure and delivers substantial impact. By defining clear processes, responsibilities, tools, and timeline, it enhances efficiency and adds value across the entire organization. Candidates should enjoy working in a fast-paced, mission-driven environment, and be prepared to tackle a broad selection of challenges as the company grows.
\n ResponsibilitiesOversee the adoption of sales enablement tools, such as CRM systems, to streamline processes and enhance productivity within the Account-Based Marketing/Selling approachEnsure that customer relationship management (CRM) systems are configured to support key account management processes (track interactions, deal progress, and account health)Create flowcharts to illustrate the various scenarios and decision trees that sales reps might encounter during the sales processMap key Commercial processes and critical connections with other departments (Tech Ops, Legal, Finance, Quality, R&D)Provide a clear roadmap of actions sales reps should take at each main point of the sales processCreate and implement comprehensive sales enablement programs tailored to improve team performance and drive revenue growthWork with Business Development Directors to develop tailored strategies for high-value clients as part of ABMImplement and manage tools that provide insights into key account performance and engagementDevelop and monitor sales performance metrics to assess the effectiveness of training programs and sales strategies. Use this data to identify areas for improvement and optimize future initiativesEstablish and monitor key performance indicators specific to key account management success (Win-Rates, Time-to-Close, Upsell/Cross-sell, Win/Loss Analysis)Create and distribute reports on key account performance to stakeholders, on a monthly/quarterly basisProvide sales teams with essential materials such as product information, customer testimonials, and market insights that aid in closing dealsProvide feedback to marketing on which content is most effective for sales, based on usage data and sales team inputManage sales collateral, including presentations, case studies, product sheets, and other marketing materialsManage the sales enablement content repository, ensuring materials are up-to-date, easily accessible, and effectively utilized by the sales teamIdentify relevant conferences: research and identify key sales enablement conferences that align with the team's goals and professional development needs; handle the logistics of conference attendance including registration; conduct analysis to demonstrate the potential return on investment from attending specific conferences; pre-conference planning; post-conference analysisWork to incorporate insights gained from conferences into existing sales strategies and training programsDesign and conduct training sessions for new and existing sales staff, ensuring they are knowledgeable about products, sales techniques, and industry trends RequirementsBachelor's degree in Marketing, Business, or related field5+ years of experience in sales enablement, product marketing, or related rolesStrong understanding of B2B sales processes and methodologiesExcellent communication and presentation skills and ability to convey information effectively across various teamsSelf-awareness, integrity, authenticity, and a growth/entrepreneurial mindsetProven ability to develop effective sales and marketing contentExperience with process flow design toolsExperience with CRM systems and sales enablement technologiesData-driven approach with strong analytical and problem-solving skillsAbility to build and maintain relationships across multiple departmentsManage multiple initiatives simultaneously while ensuring alignment with business objectivesUnderstanding market trends and customer preferences is vital for developing relevant strategies.
\n$90,000 - $160,000 a year
Cellares total compensation package contains competitive base salaries, highly subsidized Medical, Dental, and Vision Plans, 401(k) Matching, Free EV Charging, Onsite lunches, and Stock options. All displayed pay ranges are approximate, negotiable, and location dependent.
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