Be part of a Digital Marketing team at the top Louisiana ad agency:
Strong company cultureOpportunity to make a direct impact to our digital teamEnvironment to learnFreedom to create your own pathAdvanced technology tools and Bid Management SystemFirst Google Partner in LouisianaGoogle Premier Partner Agency (top 3% of partners worldwide) The Moran Group is an experienced team of advertising professionals passionate about their clients' success. We have been in business for nearly 40 years as a fully integrated advertising agency creating long-lasting partnerships with our clients. We handle everything in-house, from digital to traditional advertising, including creative strategy and production.
We're looking for a talented SEM/Performance Marketing Specialist to plan and execute paid search strategies and tactics for a group of clients. This position will work with the Digital Media and Account Management departments to increase the online presence and ROI for our clients while keeping the agency and clients updated on paid search changes, best practices, etc. The right candidate will be both proactive and reactive with client SEM accounts.
This position will provide SEM execution with specific responsibilities and preferred experiences including:
Keyword and competitive research for paid search campaignsCreation, implementation, tracking, analyzing, and optimizing paid search campaigns in Google Ads and Microsoft Ads/Bing search engines.Analyzing and on-going optimization of bids, ad copy, and landing pages to maximize paid search effectivenessSetting and managing expectations of client and internal teamsCollaborating with internal teams on projects with performance and budget goalsProviding detailed analysis of key metrics and program tracking techniques in order to increase overall search performance efficiencyKeeping abreast of SEM tools, trends, tactics, and strategiesContributing to the growth and development of fellow colleagues and the company 3+ years experience in Performance Marketing (Paid Search, Programmatic, Google Performance tactics)Degree in Marketing, Business, Math, Communications, or related field or relevant experienceSpecific knowledge of major search engines such as Google, Yahoo!, Bing, and othersExperience with website analysis tools (Google Analytics) and keyword tools (Google, etc)Up-to-date on latest paid search changes and industry practicesStrong organizational skills and attention to detailExperience with automotive clients (not required)Google Ads and/or Microsoft Ads Qualifications required