Who will you be working for?
My client is a stable and rapidly growing operator that employs talents in various regulated markets. Its LATAM division is looking to hire an affiliate manager to develop and implement a comprehensive affiliate marketing strategy across the region.
What You Will Do: Accountable for the effectiveness of the Affiliate Marketing channel.Handle the monthly budget and provide reports on crucial KPIs in specific geographical locations.Ensure that all affiliate materials, including campaigns, bonus offers, and links, are current, and that affiliate websites are promoting the brand appropriately and compatibly.Strategize weekly and monthly promotional calendars.Take charge of our existing affiliate platform (NetRefer).Establish direct connections with key affiliates and cultivate robust, enduring relationships with them.Oversee existing affiliate networks and enlist new partners.Deploy and test new partnerships (S2S, Pixels, GTM).Collaborate with our design team to deliver landing pages and other creative assets to our extended network of partners.Fine-tune the customer journey to align with CRM communications and lifecycle stages.Analyze affiliate channel performance using various attribution models and optimize the channel accordingly.What our client is Looking for: Minimum of 3 years of verifiable experience working in affiliate marketing in the IGaming industry (Casinos)The digital salesperson is passionate about working with affiliates and associations.Solid analytical and self-sufficient profile, that can work and adapt quickly to changes.Strong knowledge of pixel implementation and code management.Knowledge of Google Analytics and Google Tag Manager.Experience with reports and data analytics, especially knowledge of Power BI and/or Data Studio.Team player, able to work with multiple business units and stakeholders to achieve goals.Solid communication skills in written and spoken English and Spanish. (Portuguese is a Plus)Experience using planning tools (Jira – Asana – Trello), and agile experience will be an advantage.Familiar with social media networks and trends.Good understanding of the other Digital Marketing channels (Acquisition and Retention).Customer-centric mindset; think and act with the customer in mind.Knowledge and/or experience in the online gaming market, products, and customers.
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