Senior Analyst-Gold Card Product Management

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U.S. Consumer Services (USCS) is responsible for growing our consumer business in the U.S., strengthening our leadership position in the premium space, and delivering exceptional, differentiated customer experiences. The Proprietary Products, Rewards, and Benefits (PPRB) organization is part of U.S. Consumer Services and is responsible for making membership essential through the sourcing and delivery of relevant, differentiated and world-class card products & benefits that drive demand and inspire card members to deepen loyalty. 
The American Express Gold Card is a leader in the premium dining rewards space and drives significant topline growth for the business. The Gold Product Management team owns the product strategy, value proposition, marketing strategy, and P&L for the Card. 
This Senior Analyst will ensure that Gold's Marketing communications deliver a cohesive product narrative, align with our brand identity, and enable our top strategic priorities of driving new account acquisitions and deepening loyalty with our base. On a day-to-day basis, this will involve setting the strategic blueprint for our Marketing partners by creating and owning Gold's brand toolkit and visual identity, developing compelling and compliant marketing copy for use in creative assets, and reviewing campaigns with marketing channel teams to ensure alignment with product priorities. This teammate will also partner with our Servicing and Technology teams to ensure this same clear product narrative and standard for excellence comes through to our Gold Card Members as they use our benefits, digital experiences, and customer service offerings. This is a great opportunity to build a diverse set of skills ranging from branding to customer engagement strategy to partnership management.
This individual will work with cross-functional partners including Consumer Marketing, Business Development & Partnerships, Global Advertising and Brand Management (GABM), Resy, Servicing, Control Management, General Compliance Office (GCO), and Compliance (LOBCO). This role reports to the Senior Manager of Gold Product Management.
Responsibilities
Define the marketing strategy for Gold (including product branding, positioning and visual identity) and communicate the strategy to various partner teams across the enterprise
Support development and execution of the go-to-market strategy in partnership with PR, Social, Advertising, Digital, Print, and Experiential Marketing teams (as well as external agencies, as needed)
Support Gold operations across marketing (e.g. campaign execution prep, campaign calendar maintenance, budget management) and risk mitigation (e.g. ownership of process controls, resolution of Card Member complaints)
Collaborate with frontline colleagues (i.e. Customer Care Professionals who interact with Card Members by phone and chat) to understand pain points and build and execute enhanced servicing strategies accordingly

Minimum Qualifications
1-3 years related experience preferred
Bachelor's degree required
Energetic self-starter with "can do" positive attitude, innate curiosity, and a knack for asking the right questions
Team player with a passion to create the best customer experience for our Card Members
Strong project management skills, attention to detail, and ability to manage multiple projects and priorities
Strong verbal and written communications skills
Ability to proactively identify areas of opportunity and drive results
Comfort interacting with all levels of the organization
Sound judgment and interpretation of regulatory and compliance landscape

Preferred Qualifications
Thorough understanding of the premium card marketplace
Passion for dining a plus 
Familiarity with key acquisition and loyalty marketing strategies and tactics

Salary Range: $55,000.00 to $105,000.00 annually + bonus + benefits
The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors.
We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:
Competitive base salaries 
Bonus incentives 
6% Company Match on retirement savings plan 
Free financial coaching and financial well-being support 
Comprehensive medical, dental, vision, life insurance, and disability benefits 
Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need 
20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy 
Free access to global on-site wellness centers staffed with nurses and doctors (depending on location) 
Free and confidential counseling support through our Healthy Minds program 
Career development and training opportunities

For a full list of Team Amex benefits, visit ourColleague Benefits Site.
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We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.
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