About The Role:
We are looking for an analytically talented individual to join the Zeno Data & Intelligence team. This individual will be responsible for managing the analytics strategy and performance reporting across consumer and corporate accounts.
This role is for a Senior Analyst in a communications world – straddling the intersection between numbers and messages. Daily, you will utilize tools and strategies to translate raw data into valuable business insights and optimization suggestions. Working closely with the PR and Digital teams in order to implement data-driven recommendations generated through proprietary in-house learnings at scale and across multiple clients.
Responsibilities
Provide end-to-end marketing analytics support for multiple clients across our earned media portfolio.
Identify appropriate KPIs based on business objectives and develop campaign and program report templates.
Evaluate and recommend specific measurement partners/tools.
Aggregate data from various sources (including but not limited to:earned media platforms, social listening platforms, site analytics, etc.) into integrated report templates or dashboards.
Provide quality assurance of data throughput throughout the life of a campaign, including ongoing tracking, maintenance, and issue resolution with regard to measurement framework while programs are in the market.
Draw insights from campaign data and make actionable recommendations for improvement; present findings to internal teams and/or clients.
Develop and maintain relationships with key partners in the data, measurement, and analytics space.
Provide an accurate and timely review of junior staff work products as needed.
Train and mentor junior staff on analytics processes, tools and best-in-class reporting strategies.
Qualifications
Bachelor's degree or higher in marketing, public relations or an analytics related field preferred
3 + years of recent experience in marketing, social media or public relations agency strongly preferred
Working knowledge of Tableau and/or Looker Data Studio
Intermediate level proficiency of Microsoft Excel and pivot tables
Detail-oriented and well organized
Strong qualitative and quantitative skills
Strong communication skills (written & verbal)
Ability to manage timelines and multitask across a variety of projects.
Ability to work independently as well as part of a team
Familiarity and expertise with public relations and social media data providers and tools such as, MuckRack, Meltwater, Newswhip, Brandwatch, Helixa, Traackr, BuzzSumo, Quid, Similar Web, Talkwalker required
This Person Must:
Love to tinker: What better way to learn than diving in and trying new tools or approaches to data and strategy? The more creative the solution, the better!
Be a self-starter: Someone who loves taking challenges head-on.
Love technology and data storytelling: An aptitude for and general interest in technology and insights will go a long way in success for this role.
Think critically: PR is difficult to measure in nature, we're looking for candidates that can think outside the box and are solution-oriented.
Learn, teach and collaborate: This role is as much about teaching those around you as it is taking on challenges of your own. Collaboration is key and communication is essential.
Be willing to laugh: We have a lot of fun and we hope you would, too
$57,000 - $85,000 a year
An employee's pay position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, travel requirements, revenue-based metrics, any contractual agreements, and business or organizational needs. The range listed is just one component of DJEH's total compensation package for employees. Other rewards may include annual bonuses, a Paid Time Off policy, and region-specific benefits.