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With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you'll learn and grow as we help you create a career journey that's unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.
At American Express, you'll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company's success. Together, we'll win as a team, striving to uphold ourcompany valuesand powerful backing promise to provide the world's best customer experience every day. And we'll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.
Join Team Amex and let's lead the way together.
The U.S. Consumer Services Team is responsible for our suite of consumer products, services, and experiences in the U.S., including our premium, cobrand, cash back, and lending portfolios, Membership Rewards, Global Travel & Lifestyle Services, the Centurion Lounge network, our Global Dining and Resy businesses, U.S. Consumer Banking, and best-in-class marketing programs across customer, prospect, and partner channels. The USCS team is focused on making membership an indisputable competitive advantage and helping each other become better leaders every day.
The U.S. Consumer Marketing team (USCM) is part of the US Consumer Services Group and is responsible for making membership essential by creating and delivering world class marketing for our differentiated products and services that drives demand and inspires engaged card members across the customer lifecycle. The Direct Channels Team owns the end-to-end management and innovation agenda of direct marketing acquisition channels with the goal of acquiring new to franchise prospects on premium, lending and cobrand card products.
The Senior Analyst, Next Generation Prospect Direct Mail Marketing will be responsible for identifying and implementing innovative capability enhancements to drive performance and efficiency for the Direct Mail channel. The incumbent will oversee the end-to-end execution of key Direct Mail (including Drive to Web) initiatives from ideation through launch, including idea generation, project management and closely partnering with product development and technology teams. In addition, this individual will be responsible for Direct Mail forecasting and reporting and will use proximity to the funnel as a driver of channel innovation.Finally, this individual will be responsible for establishing forums with other Direct Mail teams for sharing of innovation agendas and roadmaps.
Key Responsibilities
Understand the Prospect marketing ecosystem and identify new opportunities for innovative capabilities to drive performance and efficiency for Prospect Direct Mail
Collaborate with Product, Technologies, and Operations to execute and enable new and innovative capabilities for Prospect Direct Mail
Own Prospect Direct Mail budgeting, forecasting, and reporting
Spearhead competitive intelligence and support the creation of the next generation roadmap for Prospect Direct Mail
Support Sr. Manager in collaboration with Planning and Product teams to consolidate and maintain innovation pipeline of growth driving initiatives for Prospect Direct Mail
Minimum Qualifications
Strategic mentality combined with exceptional problem-solving skills (issue identification, problem structuring, analysis, development of actionable recommendations) and intellectual curiosity
Effective communicator with strong interpersonal, oral, and written communication skills
Strong analytical skills with ability to synthesize data and understand channel
Customer centric passion and focus
Exceptionally collaborative with experience partnering & influencing across functions such as Operations, Capabilities, and Technologies
Self-starter who can thrive in an evolving & highly dynamic environment
Experience with strategy, process excellence, and project execution
Motivation and excitement to be an active member of performance-driven, fun, and fast-paced team
Salary Range: $55,000.00 to $105,000.00 annually + bonus + benefits
The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors.
We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:
Competitive base salaries
Bonus incentives
6% Company Match on retirement savings plan
Free financial coaching and financial well-being support
Comprehensive medical, dental, vision, life insurance, and disability benefits
Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
Free and confidential counseling support through our Healthy Minds program
Career development and training opportunities
For a full list of Team Amex benefits, visit ourColleague Benefits Site.
American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law
Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for this position.
We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.
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