Universal Orlando Resort believes in-person collaboration is key to our success. Many of our Team Members work in a hybrid capacity, contributing from the workplace a minimum of three days per week. There are also roles that require being on-site full time. Limited remote opportunities may be available within specific departments. You'll learn more about this during the recruitment process.
JOB SUMMARY:
Working under the direction of the Associate Creative Director, responsible for the design integrity of marketing communications, strategies, campaigns and programs. Provides innovative art direction/graphic design, development of brand creative concepts and seamless execution. Personally, works on the visual and conceptual development of key brand(s) campaigns and programs. Teams with copywriters and other creatives to develop creative concepts, ensure brand-worthy executions and more. Works with Project Managers to understand creative assignment, timeline and budgets. Serves as an experienced team leader/mentor for creative associates (artists, UI/UX designers, copywriters, photographers, etc.) on campaigns or projects. Ensures work is consistent with UDX Orlando design quality and brand standards.
MAJOR RESPONSIBILITIES:
CREATES & DIRECTS COMPELLING ART/GRAPHIC DESIGNLeads small team of art and design staff for assigned brands, campaigns, and programs in the creation of fresh, compelling creative that adds to the UOR customer experience and builds equity in the brand.
Brings fresh direction and insight while maintaining visual integrity, brand standards, and excitement of the brand.
Pursues creative excellence by staying abreast of fresh, award-winning, industry-leading design, concepts and consumer engagement trends
Mentors, leads and inspires other Art Directors and creative talent.
Provides guidance and detailed direction to studio designers and vendors.
Reviews all work submitted to ensure its quality, strategic integrity, and appropriate integration with brand campaigns and projects.
Helps facilitate creative meetings.
Oversees editing of the finished campaign/art/visual communication.
Creates and develops storyboards and visual presentation for video concepts.
UOR CORE BUSINESS, BRAND PORTFOLIO, BRAND STANDARDS AND TARGET AUDIENCESStays abreast of brand standards and LP standards.
Stays abreast of design trends particularly in travel, tourism and entertainment industry.
Stays abreast of insightful, inclusive consumer and marketplace trends particularly in targeted channels and demographic groups.
TEAMWORK/COLLABORATIONWorks hand-in-hand with copywriters and other creative team members and content creators to develop outstanding creative concepts and executions for campaigns and projects.
Partners with producers for the creation of video and still assets, including planning, casting, image selection and more, from concept through final execution.
Works closely with Project Managers and effectively manages partner expectations regarding creative deliverables.
Consistently maintains and encourages an open line of communication with other team members.
PRESENTATION AND ADDITIONAL SKILLSDevelops and delivers compelling presentations for creative work.
Understands and actively participates in Environmental, Health & Safety responsibilities by following established UO policy, procedures, training and team member involvement activities.
Performs other duties as assigned.
EDUCATION:
Bachelor's degree or equivalent professional experience in visual communication and creative development (Art Direction, Design or closely related) for advertising, combined with outstanding creative portfolio.
EXPERIENCE:
7+ years of experience in an advertising agency or in-house advertising agency dedicated to marketing communications. Portfolio of relevant creative work is required to be considered.
Demonstrated ability to think creatively and provide marketable solutions in concepting, developing, and producing creative campaigns and materials from major initiatives to simple projects.
Experience with a wide array of media including video, content creation, social, broadcast, online, print, outdoor and events/displays.
Experience in like industry (travel, tourism, entertainment), creating insightful, inclusive creative to appeal to a vast array of consumers and focused demographic targets.
Proficient with design applications including InDesign, Photoshop, Illustrator, PowerPoint and Keynote as well as a thorough working knowledge of video, digital and print production.
Your talent, skills and experience will be rewarded with a competitive compensation package.
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