As a Digital Business Transformation partner of choice at Publicis Sapient, we've spent nearly three decades utilizing the disruptive power of technology and ingenuity to help digitally enable our client's businesses in their pursuit of the next. Our 20,000+ people in 53 offices worldwide combine experience across technology, data sciences, consulting, and customer obsession to accelerate our clients' businesses by designing the products and services their customers truly value. In the space between next and now is how. And we believe that how you seize that space is everything. We've been named a LEADER in Gen AI Job Description You will function as part of a world class Data Analytics team working directly with clients in North America & Canada. The role will focus on creating the framework to support data collection, automation, and implementation of data platforms while driving incremental project initiatives through thought leadership.
Leading initiatives focused on analytics implementation, customization, and automation of data collection processes. Developing cohesive measurement strategies and planning that ensures data collection aligns to client's priorities. Recommending processes for integrating platforms ensuring free flow data between systems. Solid analytics implementation experience across the life cycle and digital platforms (including web, responsive and native apps) using Adobe Analytics especially for big retail client's having complex eco-systems (multiple sites/apps, 100s of custom tags, multiple implementation techniques for main site/syndicate sites etc.) Must be hands-on and work as part of technical analytics team for data framework implementations using ( Adobe Experience Platform, Real Time CDP, Customer Journey Analytics, Adobe Journey Optimizer, Experience Data Model, Adobe Analytics, Adobe Target, Adobe Launch, Adobe Mobile SDK) Design, develop and implement technical tagging requirements for company web, mobile and app platforms. Be able to create SDR and convert it to exact script code to be added on page/app screens or user actions on page Develop and perform code modifications, testing and deployment where appropriate Enhance requirements for digital data layers (event based like ACDL) within company Tag Management solution (Adobe Data Collection, Ensighten, Tealium) Ability to write custom scripting, JavaScript, jQuery or other coding languages in web environments and tag management tools to accommodate custom tracking requirements Create and maintain Adobe Analytics JavaScript tags and plugins. Ability to troubleshoot scripting issues on the digital platforms using browser's console and other tools is a must Participate in clients' QA and deployment processes (Agile methodology, etc.) Hands-on experience with one or more web analytics tools such as Omniture SiteCatalyst and debugging tools like Charles, Watch or WASP Thorough knowledge of Analytics Workspace, reporting and admin console in Adobe Analytics. Must be comfortable with advanced segmentation capabilities within Adobe Analytics Qualifications Your Skills & Experience: Bachelor's degree in Computer Science, Information Systems or related course of study required or equivalent work experience. Related Master's degree a plus 5-10 years working in analytics, including experience working with tag management systems implementing advertising and tracking pixels, 5+ years digital analytics development experience, 5+ years managing a team of analysts/developers Experience with implementing AEP (Adobe Experience Platform) and CJA (Customer Journey Analytics) Develop, design, and implement scripting for A/B optimization/experimentation (Adobe Target, Monetate, Optimizely) Configuring and setting up BI dashboards (Tableau / Looker / Power BI) Experience working with Adobe IO (using APIs to connect to Adobe suite of products programmatically like Adobe Analytics 2.0) through Web UI's (like Swagger) or API clients like Postman Excellent understanding of JavaScript, HTML, jQuery, JSON, and DOM manipulation, strong tag management skills, excellent understanding of cloud-based information systems, solid debugging and troubleshooting skills, strong understanding of marketing technology (Martech) landscape, experience leveraging APIs for reporting automation Additional Information Additional information Annual Pay Range (in USD): $108,000 - $135,000 The range shown represents a grouping of relevant ranges currently in use at Publicis Sapient. The actual range for this position may differ, depending on location and the specific skillset required for the work itself.
Benefits include : Flexible vacation policy Unlimited PTO's Bonus Plan 15 company paid holidays annually Work Your World program Generous parental leave and new parent transition program Tuition reimbursement 401 (k) All your information will be kept confidential according to EEO guidelines.
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