GENERAL DESCRIPTION The Senior Brand Manager will coordinate and execute brand, marketing, and product strategy for brands within the Naterra portfolio (Tree Hut and Baby Magic). The Senior Brand Manager will serve as vision and consumer's voice to the organization, understanding the consumer, trends, insights, and media that impact the consumer. The Senior Brand Manager is passionate about uncovering consumer insights and is an all-encompassing marketing and brand role. This person will work closely with Product Development team members to generate strategies, drive line extensions, and introduce innovation to the portfolio. Additionally, this person will collaborate with cross-functional teams to ensure the execution of channel/retailer/country-specific strategies and launch activations while having a team that includes a Brand Manager and Asst. Brand Manager to help manage the brand. Collaboration as a member of the more extraordinary creative team (Brand Strategy, Marketing Strategy, and PD Strategy) and with internal sales teams to build strong internal relationships and model new ways of working to drive effective, interesting brand strategies.
RESPONSIBILITIES AND ESSENTIAL DUTIES Develop key brand strategies, marketing plans, and product innovations to drive Naterra's growth and disrupt existing category leaders. Analyze, seek, and discover relevant trends and metrics to gather consumer insights and market data to assist in product modification and new product opportunities. Evaluate market trends and consumer behavior to identify key opportunities across consumer segments. Lead the development and execution of integrated marketing campaigns that deliver a positive brand experience for consumers and achieve strategic corporate objectives. Manage vendors and agency partners to develop and implement marketing programs, media plans, PR events, and creative elements. Collaborate with Product Development personnel to drive new product development process from concept through launch. This includes collaboration with R&D partners and suppliers to develop unique products and creative packaging that add consumer value versus best competition. Works with Sales to produce and distribute marketing/promotional materials, presentations, product samples, and sell sheets that help drive distribution and sales at key retail accounts. Manage cross-functional teams to ensure timely completion of projects within cost/margin objectives and effectively communicate updates and changes. Analyze brand performance and marketing effectiveness against ROI objectives and apply learnings to future strategy. Manage marketing/project budgets. This role requires moderate travel out of the Dallas area. This role will have one direct report and will be a mentor and leader, giving direction to the members as they grow within the role and organization. EXPERIENCED REQUIRED Bachelor's Degree or higher Minimum of 7+ years of experience in brand management in the CPG industry Experience in consumer research and ability to discern observations from insights Experienced collaborator with creatives in ideation and campaign development. Proficiency in data metrics, KPIs, analytics, and insight-driven optimizations. Strong analytical skills and the ability to translate data into actionable insights. Extensive client and customer presentation skills. Ability to travel once or twice each quarter. WHAT WE OFFER Competitive salary plus bonus structure Annual bonus program of up to 35% based on company metrics Career pathing and development Medical / Dental / Vision / Life Matching 401k up to 4% Travel opportunities
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