An all-encompassing global membership organization, dedicated to boldly pushing the wine, beer and spirits industry toward a more diverse, equitable and inclusive era that supports business development and innovation, empowering all to thrive.
Location: Louisville, KY, US
Careers that unlock the magic of human connection.
Pernod Ricard is a global premium spirits and wine company. We're the team behind leading brands such as ABSOLUT Vodka, Jameson Irish Whiskey, Malibu, Kahlúa Liqueur, Beefeater Gin, and Avión Tequila, as well as many more superior wines and exquisite champagnes!
Working at Pernod Ricard is all about igniting conviviality in all that we do. Derived from the French word, convivialité...it means human connection, authenticity, friendly, and jovial. Conviviality is energy and spirit with a splash of je ne sais quoi and is a core philosophy around how we live and work at Pernod Ricard. Here, we are team players, dream makers, trailblazers, movers and (cocktail) shakers. We have a passion for living life to the fullest, making new friends every day, and realizing our potential as people and as a business!
The salary range for this role, based in Kentucky is $112,860.00 to $141,075.00. The range will vary if outside of this location. Base salaries are determined during our interview process, by assessing a candidate's experience, skills against internal peers and against the scope and responsibilities of the position.
Position Summary
The Senior Brand Manager will be responsible for leading strategic and brand plan development and implementation, innovation launch plan development, and monitoring for North American Distillers American Whiskey Portfolio (excluding Skrewball). This role will exhibit a general manager mindset and will be responsible for leading key projects that will aim to achieve two critical goals: a) build brand equity and b) drive brand performance through long-term profitable growth.
Major Responsibilities / Accountabilities
Brand Strategy and Execution:
Drive the execution of Jefferson's Brand & Commercial/Shopper strategy.
Execute the brand's Big Idea through innovative, shopper-centric programs and assets.
Collaborate with the Brand Portfolio Director to establish a cohesive Master Brand Identity for all marketing channels.
Commercial Planning and Execution:
Lead the creation and deployment of essential tools and resources including AOP, playbooks, and budgets.
Develop and execute promotional campaigns and programs.
Define and implement the brand's commercial strategy, covering pricing, channel strategy, market prioritization, and resource allocation.
Set actionable benchmarks for Jefferson's within the American whiskeys portfolio and competitive landscape.
Brand Management:
Manage A&P budgets.
Lead agency in the development of the brands "trial" driving programming in both the on and off premise.
Development brands approach to partnership oriented consumer engagement.
Track brand performance and adapt strategies to optimize outcomes.
Innovation:
Develop shopper-facing tools and programs (if applicable).
Assist Brand Director in research for whiskey trends for future innovation projects.
Required Experience
Bachelor's degree (or equivalent); MBA or advanced degree preferable.
8+ years of experience working in brand management with a focus on commercial/shopper marketing; Bev Alc marketing, field marketing, and/or sales experience.
Experience managing, deploying, and executing shopper facing programming across multiple channels and sales divisions.
Good understanding of CPG space, cross channel shopper marketing (Liquor, Grocery, etc).
Must be able to influence teams.
Ability to communicate effectively, verbally and in writing, and executive presentation skills.
This position may travel up to 25% of the time.
When you join Pernod Ricard, you'll experience a workplace that is rich in heritage, driven by our iconic brands and a long-standing commitment to sustainability, safety, and giving back to the people and communities where we work. We know that happiness at work starts with that feeling of belonging you get from an inclusive culture where being uniquely you is celebrated. Our values are lived, they drive our behaviors, and it's what brings our culture to life.
Our work philosophy celebrates the magic of human connection with the flexibility needed to provide one's most meaningful contribution. We offer a flexible work policy, with most of our positions offering a hybrid or remote option. As a global employer, we understand that not everyone's working hours are the same, and we empower our employees to work the hours that make the most sense for their and their team's schedules.
We offer employees great benefits and perks to toast to a life filled with support. Check out PRUSABenefits.com for details.
Pernod Ricard USA is an Equal Opportunity Employer. It employs qualified individuals based solely on ability, training, and experience, and does not and will not, discriminate for or against any employee or applicant for employment or promotion based upon actual or perceived race, color, religion, sex, age, disability, national origin, citizenship, marital status, sexual orientation, gender identity, genetic information, military service or any other classification protected by law. Offers will be subject to United States local terms.
Pernod Ricard USA is committed to the full inclusion of all qualified individuals. As part of this commitment, Pernod Ricard USA will ensure that persons with disabilities are provided reasonable accommodations for the hiring process. To request reasonable accommodation during the application process, contact your talent acquisition manager.
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