About the TeamDoorDash is building a best in class Brand Strategy team. Sitting globally, this team will be responsible for solving for both the short term and the long term, ultimately building the business today and the brand over time with impact across all three of DoorDash's audience (Consumers, Dashers and Merchants).
About the RoleReporting into the Global Head of Brand Strategy, we are looking for a Senior Brand Strategist to help build the vision, story, systems and value for the DoorDash brand, inspire creativity and infuse our brand into every touchpoint of our organization. The ideal candidate is as fluent in systems and frameworks as they are in ideas. They thrive in fast paced, sometimes ambiguous environments, and have a passion for simplifying complex problems.
You're excited about this opportunity because you will…Build, orchestrate and export the vision, story, and value of the DoorDash brand (and all sub-brands).Collaborate across the entirety of our company to align our marketing, our business, our product, and our experience to reinforce the equity we intend to build with our audiences.Be the primary advocate for our three audiences - Consumers, Dashers and Merchants - ensuring that strategies are designed with them in mind.Own and report on Brand Goals.Build Audience Brand Architectures, narratives and naming conventions to be applied across a range of existing and emerging initiatives.Work hand in hand with creative teams to inspire remarkable work.We're excited about you because…8+ years of relevant brand strategy experience brand side or within creative agencies.The ability to translate complex problems into simple, focused narratives that can travel across an organization.Proven success crafting best in class brand positionings and messaging frameworks.Experience crafting and implementing brand systems and architectures.A desire to collaborate with Marketing teams and Product teams alike.A deep passion for research, and fluency in brand measurement. Experience designing qualitative and quantitative studies is a plus.A track record of partnering with creative teams and/or creative agencies to develop truly remarkable creative ideas.
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