Sr. Data Analyst Join Us at Pura—Reimagining Fragrance for the Future At Pura, we believe life is better when it smells good. Fragrance has the unique power to transform spaces, elevate moods, and create lasting memories. But we know it can do even more. That's why we're pioneering the future of fragrance, combining cutting-edge smart home technology with premium, clean scents to create personalized, meaningful experiences in every home. We're not just a fragrance company—we're on a mission to change the way people experience scent. At Pura, we are redefining fragrance as a critical element of design, on par with color, texture, sound, lighting, and furniture. We call this Scent Design—transforming scent from an afterthought into an intentional, skillful component of every space. By blending artistry and science, Pura allows users to design their own "scentscapes" that enhance daily life and craft environments that feel as good as they smell. Why Join Pura?Our journey began with two innovators, Richie Stapler and Bruno Lima, and their shared vision of revolutionizing how we experience fragrance. Since then, Pura has grown into a company that sells a fragrance every 3.7 seconds, partnering with iconic brands like Curio, Anthropologie, and Disney. We've been recognized as the Fastest Growing Company in Utah, and we are passionate about making scent a core part of life's most memorable moments. Your Role at Pura:We are currently hiring a Sr. Data Analyst to join our growing Product team. We are looking for an experienced analyst who loves solving problems and telling stories with data analysis and visualization. This person will help enable a data-first product culture and will work closely across multiple product teams to measure user engagement, feature adoption, and product performance. You will help us inspire a belief in the power of fragrance to craft and elevate memorable moments for our Owners. This is your chance to make an impact in a high-growth company that's redefining the way people experience scent. What You'll Own: Head data-based projects and initiatives to support product team KPIs and brand partnershipsDefine, analyze, and help track new metrics that inform strategyCompile, analyze, visualize, and interpret critical product and web analytics data for presenting to teams and brand partner stakeholdersProvide quantitative balance throughout the entire product life cycle (research, design, implementation, and iteration)Make recommendations on how to improve user experience and business performanceExplore data to find trends and opportunities for our product teams and brand partnersDevelop and maintain data dashboards and reporting, including ad hoc requests and reporting automationQualifications: 3-5+ years of experience in a data analysis or analytics insights roleAdvanced experience with Google Analytics, GA4, or equivalent analytics platformProficiency with scripting languages (SQL, Python)Experience with a modern data stack (Fivetran, Segment, DBT, GCP)Experience in a data visualization tool (ex: Domo, Tableau, Mixpanel, Looker) Experience in analytics and statistical techniques, A/B testing, customer segmentation, marketing effectiveness, and revenue/opportunity attributionExperience building and automating management-level reportingStrong communication skills. Demonstrated ability to speak on a technical level and communicate clearly with engineers, product owners, customer service, marketing, manufacturing, and designersExperience facilitating cross-functional teams with a strong sense of accountabilityPura's StoryWe're passionate about creating spaces that inspire, elevate, and transform everyday life. We believe scent is more than just a pleasant background—it's an integral part of Scent Design, transforming homes into meaningful, personalized spaces. Our smart home fragrance diffusers allow users to design their own scent experiences with premium, clean fragrances. After 10 years of innovation, we've been recognized by Inc. and Utah Business as one of the best places to work, and we continue to push the boundaries of technology and fragrance. Join us in our pursuit of reimagining what's possible with scent design. Pura's Culture Our culture is built on a foundation of innovation, collaboration, inclusivity, and being good humans. We believe in fostering an environment where creativity thrives, empowering each team member to contribute their unique perspectives and skills. Our commitment to sustainability and integrity drives our decisions, ensuring that we not only create exceptional products but also contribute positively to our community and the planet. We celebrate diversity and prioritize open communication, cultivating a supportive atmosphere where everyone feels valued and inspired to push boundaries. Together, we're not just building a brand—we're creating a movement that redefines the role of fragrance in our lives. Join the Pura Team!We're looking for individuals who believe in the power of fragrance and technology to transform lives. If you're ready to be part of a dynamic, fast-growing company at the forefront of an exciting industry, we'd love to hear from you. Pura provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. *All candidates are subject to a background check.