Description
Job Summary
The Sr. Marketing Media and Campaign Analyst will work closely with marketing, product, and the technical team as a major contributor to the requirements specification deliverable, and assist in writing business and functional requirements. Performs feasibility analysis, scoping projects, and working with the project management team to prioritize deliverables and negotiate on product functionalities, which are critical to the day-to-day responsibilities.
Primary Responsibilities
You will work closely with business leaders, product development teams, and reporting analysts to develop and implement custom data collection, analysis, and reporting solutions. Solve tags, triggers, variables, and data layers, via Developer Tools (e.g. network, console, application, etc.)
Communicate effectively in both written and verbal form; productively interact with all levels of management and various individuals across the company
Leads discussions and presentations of results, recommendations, and business insights to the leadership team
Performs in-depth research on the root cause of data anomalies that are uncovered through the normal course of analysis and proactively engages resources to correct
Able to distill a complex collection of reports, graphs, summaries, and presentations that convey analytic results and align with business needs.
Writes complex SQL to query marketing data platforms, such as Google Big Query and Google Analytics
Support ad-hoc analytical project requests and marketing business performance reporting
Qualifications - External
Education
Bachelor's Degree in Engineering, Math, Computer Science, Operations Research, Statistics, and other related degrees.
Experience
A minimum of 3 years experience in the project management field in IT.
Experience in data & analytics area and implementation of BI solutions.
Ability to work with external teams and stakeholders.
Experience using tools such as SQL to assess datasets and recommend solutions.
Experience working with Jira, Google Analytics, Looker Studio, etc.
Essential Skills
Collaborate with the immediate and broader functional team to help provide holistic actionable insights
Delivering through cross-functional partnerships
Proficient in SQL to query large data platforms
Ability to create and execute actionable test designs
Strong Analytic and critical thinking skills
Strong verbal and written communication skills
Personal Attributes:
The ideal candidate will be a creative, out-of-the-box thinker who is intellectually curious with a demonstrated interest in learning. This person must also be a self-motivated, high-energy individual who can easily function in a performance-driven environment. They must be accustomed to working on multiple tasks in parallel. This professional must demonstrate strong leadership skills, best explained by the individual's ability to gain credibility with team members and senior management.
The successful candidate will:
• Be modest, recognizing the team's accomplishments before the individual.
• Be highly motivated and possess vision and enthusiasm.
• Communicate openly and honestly quickly builds trust and respect.
• Possess an entrepreneurial spirit.
• Be comfortable on his/her feet making presentations.
• Be creative and scrappy in seeking sources of insight; comfortable rolling up their sleeves to get things done in the face of ambiguity.
Posting details:
Anticipated Base Pay: $96,000 - $130,000 (Performance Bonus Target available for this role)
Day 1 Benefits to include:
• Customizable health plan-PPO/High Deductible Plan with Employer HSA Contribution
• 20 Days of Accrued PTO
• 13 Paid Holidays
• 2 Community Service Days
• 401k with Employer Match
• Parental Leave
• Employee Assistance Program
• Tuition Reimbursement
• Money Transfer Reimbursement
• Pet Insurance options
The salary/pay rate listed is a good faith determination that may be offered to a successful applicant for this position at the time of this job advertisement based on company hiring process and budget for this role and may be modified in the future. Actual compensation may vary from posting based on geographic location, work experience, education and/or skill level.
Disclaimer:
The salary/pay rate listed is a good faith determination that may be offered to a successful applicant for this position at the time of this job advertisement based on company hiring process and budget for this role and may be modified in the future. Actual compensation may vary from posting based on geographic location, work experience, education and/or skill level.
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