Senior Data Manager, Onbrand

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At American Express, you'll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company's success. Together, we'll win as a team, striving to uphold our company values and powerful backing promise to provide the world's best customer experience every day. And we'll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.
Join Team Amex and let's lead the way together.
The Global Advertising and Brand Management (GABM) organization has a mission to create marketplace demand and drive commerce for American Express through differentiated and innovative products, partnerships, marketing, and customer experiences. OnBrand is American Express' In-House Creative agency, our agency is on a journey of exciting expansion. The ambition of our agency is to become "Creative partner-of-choice" for our Business Unit partners by unlocking value with a deeper knowledge of our business, the brand and our customer to drive results.As we expand, our focus is on developing forward thinking ideas and seamless digital-first customer experiences across channels powered by industry-defining creative excellence.
The Senior Data Manager will report to the Director of Account Management, Digital Experiences.To be successful in this role, the candidate must exhibit outstanding strategic skills and a strong analytical mindset with expertise in data-driven decision making to enhance customer journeys across digital touchpoints (digital marketing campaigns, email performance and landing pages) for key projects working with B2B, Consumer and Enterprise partners and decision makers.
As a senior point of contact, the Senior Data Manager will be responsible for working with cross discipline leads across strategy, SEO and the experience design team to leverage and translate data into actionable insights to optimize digital campaigns and customer experiences to drive business results.They will be responsible for analyzing and leveraging data to inform digital strategy and optimize the performance of digital experiences, landing pages, and email marketing campaigns for key B2B, Consumer and Enterprise initiatives, as well as key brand campaign landing pages.
Day to day responsibilities include, but are not limited to:

Campaign Optimization:
Analyze and optimize digital marketing campaigns across email, landing pages and other digital experiences to improve performance metrics (CTR, conversion rates, ROI, etc.)
Provide data-driven recommendations based on user behavior, traffic sources, and conversion performance
Drive the use of marketing automation CRM data to inform customer journeys and analysis, identifying opportunities for optimization 

Data Analysis & Reporting:
Develop dashboards and reports to track digital marketing performance and provide actionable insights to stakeholder
Establish KPIs and success metrics for landing page performance and email campaigns regularly reviewing data and reporting insights to clients

A/B Testing & Optimization:
Experience designing and executing A/B and multivariate tests for landing pages and other digital experiences, providing insights into performance improvements and recommendations for optimization

Collaboration:
Partner with creative/content strategy and technology teams to inform design decisions based on data insights to provide evidence-based recommendations for campaigns and experiences
Collaborate with measurement teams across the enterprise to outline behavior across a holistic digital journey, from media touchpoint to card acquisition

Minimum Qualifications:
5+ years of experience as a client data analyst or other relevant role at a leading external or in-house digital agency
Ability to understand digital platforms and advertising brief asks by channel, with vision towards output required to meet client needs
Proactive and highly organized approach, with the ability to compile and analyze insights from campaign performance reports in order to troubleshoot campaigns as needed
Knowledge of digital analytics platforms (Google Analytics, Adobe Analytics) and data visualization tools (Tableau, Power BI)

Salary Range: $80,000.00 to $155,000.00 annually + bonus + benefits
The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors.
Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for this position.

We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:
Competitive base salaries 
Bonus incentives 
6% Company Match on retirement savings plan 
Free financial coaching and financial well-being support 
Comprehensive medical, dental, vision, life insurance, and disability benefits 
Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need 
20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy 
Free access to global on-site wellness centers staffed with nurses and doctors (depending on location) 
Free and confidential counseling support through our Healthy Minds program 
Career development and training opportunities
Access to Amex Marketing U, a unique learning and development program built for marketers, by marketers. Amex Marketing U inspires marketers to develop their career through innovative learning experiences and opportunities that foster collaboration and knowledge sharing across the enterprise.

For a full list of Team Amex benefits, visit ourColleague Benefits Site.
American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law.
We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.
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