Our world is transforming, and PTC is leading the way.?Our software brings the physical and digital worlds together, enabling companies to improve operations, create better products, and empower people in all aspects of their business.
Our people make all the difference in our success. Today, we are a global team of nearly 7,000 and our main objective is to create opportunities for our team members to explore, learn, and grow – all while seeing their ideas come to life and celebrating the differences that make us who we are and the work we do possible.
Your Impact
We are seeking aSeniorDemand Generation Specialist to help develop,executeandoptimizeinbound and outbound campaignstrategydesigned to create full funnel leads for PTCKepwaresoftware. As part of a dynamic and fast-paced shared services marketing team,you'llhave the opportunity to shape programs aimed at building our brand and driving demand for ourKepwarebusiness thatservevariousengineeringindustries. Creating brand awareness and customer interestKepware,you'llbe a key player in driving the success of ourKepwarebusiness.
Day-To-Day:
Collaborate with the cross-functional marketing team to design, execute, andoptimizedemand generation campaigns, including email, PPC, social media, ABM, third-party content syndication,podcastsand virtual events.
Work closely with product marketing and content teams toidentifyand developnew contentthat aligns with demand generation themes and supports campaignobjectives.
Partner with the SEO and web teams to drive lead generation and boost brand awareness through keyword research, content creation, technical SEO optimization, and link-building strategies to attract qualified organic traffic.
Monitorandanalyze campaign performance metrics, providing regular performance reports and quarterly readouts to key stakeholders.
Collaborate with sales to review ongoing campaign tactics and gather feedback on lead quality to enhance campaign effectiveness.
Drive revenue growth byoptimizinge-commerce sales strategies, including online chat enhancements, targeted email campaigns, and website optimization.
Improve website chat functionality and sequences to enhance user experience and increase conversion rates.
Localize centralmarketingcampaignsto maximize global conversion rates through preferred distributors.
Preferred Skills and Knowledge:
Exceptional written and verbal communication skills.
Ability to manage multiple projects simultaneously.
Strongtrack recordof consistently meeting deadlines with high-quality work.
Preferred Experience:
Proven experience in software companies.
Experience creating and delivering presentations for executive-level audiences.
Background in e-commerce, with a focus on driving online performance.
Hands-on experience deploying email campaigns, conducting optimization testing, and managingPPCstrategies.
Experience working with third-party media, distributors, and channel partners.
Proficiencyin Google Analytics for tracking performance and generating insights.
Experience using Salesforce and Qlik for CRM and data analysis.
Familiarity with marketing technologies such as 6Sense, Motiva AI, andPathFactoryis highly desirable.
Basic Qualifications:
Bachelorsdegree
3-5yearsexperiencein marketing or demandgeneration
At PTC, we believe in the power of diverse ideas and perspectives. As a global company that values and respects all identities, cultures, and perspectives, we strive to create an inclusive PTC for ALL through an environment where everyone feels like they belong and are empowered to bring their true, authentic selves to work. Proud to be an Equal Opportunity and Affirmative Action Employer, we welcome applicants from all backgrounds and hire without regard to race, national origin, religion, age, color, ethnicity, ancestry, marital status, sex (including pregnancy), sexual orientation, gender identity, gender expression, genetic identity, disability, veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Life at PTC is about more than working with today's most cutting-edge technologies to transform the physical world. It's about showing up as you are and working alongside some of today's most talented industry leaders to transform the world around you.
If you share our passion for problem-solving through innovation, you'll likely become just as passionate about the PTC experience as we are. Are you ready to explore your next career move with us?
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