At The Coca-Cola Company, we exist to refresh the world and make a difference through loved brands, done sustainably for a better shared future. Working here is more than working for the global beverage leader; it is an opportunity to be a part of something that can positively impact the world. Our North America Operating Unit (NAOU) Marketing Teams are responsible for marketing and growing a portfolio of brands – ensuring that each brand connects deeply with local consumers in ways that scale globally.
The Senior Director, Tea Portfolio is responsible for leading NAOU's $2.5B Tea portfolio of brands including Gold Peak, Peace Tea, Nestea (CA), and Fuze. Responsible for a unique business in the Coke system that leverages multiple routes to the consumer (Warehouse, Food Service, Bottler). Passionately building consumer-centric plans to grow these strong brands.
Responsibilities Lead development of annual and multi-year brand growth strategies and business plans across our portfolio of NAOU Tea brands to deliver against our portfolio vision and long-range planning objectives.Partner with internal (e.g., R&D, Supply Chain, Commercial, Operations) and external (e.g., customers, bottlers, suppliers) stakeholders to develop new and/or improved products, packaging, and programs to meet consumer needs, deliver against brand strategies, and drive System value/business objectives.Lead a diverse portfolio of NAOU Tea brands including Gold Peak, Peace Tea, and Fuze Iced Tea.Drive commercialization of brand positioning, innovation, consumer communications/messaging, and shopper marketing across multiple routes to market (retail, foodservice, WRTM, etc.) to deliver brand objectives via clear direction/guidance and effective resource allocation decisions.Provide direct reports with leadership, clear direction/prioritization, and coaching to achieve work objectives, improve performance and skills, and develop career paths.Work closely with the global Tea category team to bring global brand strategies to life with relevant NAOU brands.Develop and communicate written briefs for use by agencies or suppliers (e.g., creative, advertising, packaging, product development, media, consumer promotions, merchandising, licensed or specialty merchandise, etc.) to drive full E2E and IMC plans across the portfolio.This role will have four (4) direct reports and at least 4 indirect reports and will report directly to Stacy Jackson (Water and Tea Category Lead).Qualifications & Requirements 10 or more years of experience in brand management and/or marketing in consumer-packaged goods; beverage experience ideal.Bachelor's degree required; MBA preferred.Ability to develop and articulate multi-year strategic plans and annual business plans for the Tea portfolio within the NAOU.Communication Focus Role frequently leads communications with both internal (e.g., global brand, Commercial, Supply Chain & Technical, Operations/franchise teams) as well as external (e.g., bottler, customer, agency, supplier) partners.Interactions include sharing relevant information on brand business plans, product innovation, IMC plans, influencing others to act in support, and negotiating components of said plans to enable desired outcomes.Role interacts frequently (daily) with constituents (internal and external) that may not have completely aligned interests/objectives.MASTERY OF(REQUIRED) Ability to create portfolio vision/strategy through development of annual brand business plans along with corresponding resource requirements.Strong collaboration skills including ability to build partnerships, establish trust & credibility, and influence across all levels of leadership.Excellent oral and written communication skills with ability to tailor communications to audience and provide clarity.Ability to effectively prioritize short and long-term business priorities and communicate & manage key tradeoffs and implications.Proven ability to coach and develop talent and deliver business results through others.BROAD EXPERTISE IN(PREFERRED) System operations within NAOU (bottlers, customers, routes-to-market).Experience developing and launching step-change innovations.Agency project management experience including briefing, creative development, and budget management.What We Can Do For You Iconic & Innovative Brands: Our portfolio represents over 250 products with some of the most popular brands in the world and we're always innovating.
Expansive & Diverse Customers: We focus on a diversified and broad range of customers each day.
Critical experiences: We work as a global network with a wide range of cross-functional partners to step-change the way we refresh the world and make an impact every day.
Skills: Media Planning; Leadership; Portfolio Management; Brand Strategy; Creative Process; Consumer Segmentation; Analytical Thinking; Digital Media Strategy; Quantitative Research; Competitive Assessments; Marketing Strategies; Life Cycle Management; SWOT Analysis; Brand Positioning; Group Problem Solving; Social Media Strategies; Brand Management; Brand Architecture; Channel Management.
#J-18808-Ljbffr