This role will primarily focus on building and deploying custom emails that look great on every device in support of promotional campaigns, drip campaigns, event emails, and more.
It is an extremely technical and role within a critical marketing channel for our client.
This role is responsible for the email customer experience for the millions of uin our client's Loyalty program, our most valuable customers.
The email program requires advanced segmenting to meet the legal requirements in every state.
This position pays $32.00/hour.
KEY RESPONSIBILITIES:
Manage projects with many moving parts and across teams (design, merchandising, email, data analytics)
Convert email designs into custom & personalized HTML emails that render and function correctly across multiple email clients
Maintain and adhere to production schedules to ensure campaigns are produced and delivered on time
Translate email send criteria into SQL queries to segment send lists and personalize email content
Conduct A/B tests + interpret results
Provide reporting using excel and SQL
Follow email best practices related to design, messaging, segmenting, and building
We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day.
We are an equal opportunity/affirmative action employer that believes everyone matters.
Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances.
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Required Skills & Experience
3-5 years marketing experience
Advanced-level experience in HTML, CSS, and Ampscript (or other dynamic scripting languages) for coding highly dynamic and personalized marketing content.
High-Level proficiency with relational database architecture and SQL for list segmenting, aggregating customer-level insights.
Advanced-level knowledge of Salesforce Marketing Cloud (or other enterprise level Marketing SAAS Platform)
Understanding of email marketing best practices including targeting and A/B testing; knowledge of deliverability/inboxing, sender score/reputation, CAN-SPAM regulations a plus
Experience with quality assurance processes + extreme attention to detail
Ability to problem-solve and improve processes
Track record of executing high-volume email campaigns in a fast-paced environment with a high-degree of accuracy
Superior ability to hit hard deadlines
Nice to Have Skills & Experience
Experience in a B2C retail setting, wine/spirits/beer industry a plus
Benefit packages for this role will start on the 31st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching.
Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.