About the Role: We're looking for a results-oriented and strategic Senior Field Marketing Manager to develop and execute high-impact marketing programs and events for our Enterprise Sales teams. You'll align closely with sales leadership and collaborate with cross-functional marketing teams to design campaigns that drive pipeline growth, revenue, and brand awareness. This role is a blend of strategic planning, campaign execution, and performance analysis, requiring someone with a deep understanding of B2B field marketing and sales alignment.
What You'll Do:Design and Execute Segment Marketing StrategiesDevelop and implement tailored marketing programs aligned with the overall GTM strategy including field events, executive programs, partner initiatives, trade shows, and targeted digital campaigns.Act as the primary marketing point of contact for aligned sales teams, ensuring seamless collaboration and program execution.Drive Demand Generation and Pipeline GrowthDevelop and execute targeted campaigns to generate qualified leads and enhance pipeline for the Enterprise segment.Ensure programs align with sales goals and regional opportunities while leveraging corporate campaigns and content.Cross-Functional AlignmentCollaborate with internal teams (Product Marketing, ABM, Demand Gen, Partner Marketing, etc.) to build cohesive marketing initiatives.Work closely with sales teams to communicate program objectives, gain buy-in, and drive participation.Analyze and Report on PerformanceMeasure the success of programs using key performance indicatorsProvide insights during pipeline reviews, quarterly business reviews, and strategic planning sessions to guide future initiatives.Budget and Vendor ManagementOversee marketing budgets, ensuring efficient allocation and maximizing return on marketing investment.Manage vendor relationships for event production and program execution.Customer and Partner CollaborationCollaborate with strategic partners to design joint initiatives, enhancing marketing reach and impact.Leverage customer feedback and insights to continuously refine marketing efforts.What We're Looking For:5+ years of experience in field or regional marketing within B2B SaaS, enterprise software, or technology.Proven ability to design and execute successful demand generation campaigns and field programs.Proficiency in marketing tools such as Salesforce, Marketo, Tableau, 6Sense, Asana.Strong collaboration and communication skills with experience working cross-functionally in a fast-paced environment.Demonstrated ability to analyze data, report on program performance, and optimize based on findings.High energy, self-directed, team playerWillingness to travel up to 30%.
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