Senior Manager Brand Strategy

Remote Work: Hybrid
Overview:
At Zebra, we are a community of innovators who come together to create new ways of working to make everyday life better. United by curiosity and care, we develop dynamic solutions that anticipate our customer's and partner's needs and solve their challenges.

Being a part of Zebra Nation means being seen, heard, valued, and respected. Drawing from our diverse perspectives, we collaborate to deliver on our purpose. Here you are a part of a team pushing boundaries to redefine the work of tomorrow for organizations, their employees, and those they serve.

You have opportunities to learn and lead at a forward-thinking company, defining your path to a fulfilling career while channeling your skills toward causes that you care about – locally and globally. We've only begun reimaging the future – for our people, our customers, and the world.

Let's create tomorrow together.

TheSenior Manager, Brand Strategywill lead the development, execution, and continuous refinement of our global brand strategy. This role will play a pivotal role in ensuring that our brand is represented consistently across all platforms, while driving audience engagement and business growth. As a key leader within the in-house Brand and Creative team – Twenty6 Studios – this role will manage a small team of creators, strategists, and ambassadors, fostering growth for the Zebra brand and aligning brand strategy with business goals.
Responsibilities:
Global Strategy Development: Lead the creation and execution of a comprehensive content and brand strategy that drives marketing objectives and increases brand awareness across multiple platforms, focusing on both paid and organic social media. Ensure the brand resonates with diverse, global audiences while meeting business goals.
Setting Strategic Priorities: Define strategic priorities and create roadmaps that influence the evolution and extension of the brand, ensuring it meets both current and future business needs.
Accountability for Brand Health: Oversee brand health metrics and assess the brand's impact on business success. Lead brand equity studies to measure consistency across key touchpoints, providing insights that drive improved customer and employee experiences.
Data-Driven Insights: Leverage analytics and audience data to optimize content and brand strategies. Use research to refine content, improve engagement, and drive long-form lead generation.
Brand Reporting & Analysis: Lead quarterly brand reporting and performance reviews, including awareness performance dashboards. Provide actionable insights and recommendations for improving overall market presence based on annual equity studies.
Stakeholder Engagement: Collaborate with Marketing, Communications, and Product Management leaders to align brand strategy with broader business objectives and product
launches. Engage across the organization to understand business needs and deepen understanding of our brand purpose.
Brand Enablement & Training: Lead brand training, workshops, and enablement programs for teams across the organization. Build a sustainable process to drive agility, innovation, and quality, empowering employees to act as brand ambassadors and authentically represent the brand on personal and professional platforms.
Social Media Expertise: Work closely with paid and organic social media teams to leverage platforms like LinkedIn, Instagram, and others to their full potential. Guide the creation of social- first content, from short-form videos to integrated campaign assets that engage audiences and build brand equity.
Sponsorship & Tactical Decisions: Oversee valuation research, maximizing ambassador opportunities in sponsorship and partnership strategies. Leverage social insights to guide content decisions related to partnerships and influencers.

Qualifications:
Minimum Qualifications:
BA/BS degree in Marketing, Communications, Journalism or Business or equivalent work experience
10+ years of marketing including brand and/or content experience preferably with SaaS, software, technology organizations
Able to travel 25-30% in the US

Preferred Skills and Competencies:
Proven experience in managing creators and strategists, delivering high-impact, creative content that aligns with business objectives and marketing best practices
Strong analytical and data-driven mindset, using insights to guide content decisions and increase engagement across platforms
Skilled in setting strategic brand priorities and roadmaps, with a track record of influencing brand evolution
Proven ability to develop and execute brand enablement programs, including training resources that empower internal teams to represent the brand effectively
Experience in conducting brand audits to ensure consistency and improve customer and employee experiences
Excellent presentation, leadership, and project management skills, with a history of influencing senior stakeholders

Come Join the Herd!

Zebra is an equal opportunity/affirmative action employer committed to a diverse and inclusive workplace All qualified candidates will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identify, national origin, disability and protected veteran status or any other basis prohibited by law. If you are an individual with a disability and need assistance in applying for a position, please contact us at ****** . We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment.

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We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Zebra is a federal contractor and is committed to an alcohol and drug free workplace. As a result, all U.S. based employees are subject to the Drug and Alcohol Free Workplace Policy and Procedure.

Zebra Total Rewards includes more than just pay and is structured to meet the needs of our changing global business and evolving talent. We are committed to providing our employees with a benefits program that is comprehensive and competitive – including healthcare, wellness, inclusion networks, and continued learning and development offerings. We offer community service days, in addition to the traditional insurances, compensation, parental leave, employee assistance program and paid time off offerings depending on the country where you work.

Salary:USD 133000.00 - USD 199400.00 Yearly
Salary offered will vary depending on your location, job-related skills, knowledge, and experience.
Additionally, all Zebra roles are eligible for cash incentive programs. For example, sales roles have additional opportunity to earn substantial variable compensation tied to quota achievement. In most other roles, the Zebra annual cash incentive program links Company and individual performance together. Some roles may also be eligible for long-term incentive equity awards.
To protect candidates from falling victim to online fraudulent activity involving fake job postings and employment offers, please be aware our recruiters will always connect with you ****** accounts. Applications are only accepted through our applicant tracking system and only accept personal identifying information through that system. Our Talent Acquisition team will not ask for you to provide personal identifying information via e-mail or outside of the system. If you are a victim of identity theft contact your local police department.