Job Description:As a Senior Manager, Owned Marketing, you will be responsible for development of Owned Channel strategy, recommendations and implementation, including decisioning which combination of owned channels and messages are most appropriate for the target audience and strategic communication objectives (email, web/mobile/landing page, webinar, seminar, podcasts and representative communications).
You will be aligned to product area(s) and will use customer insights, channel best practices and test and learn results to improve our communications and deliver a more robust experience that drives business results and enables a flawless customer experience.
You will be a member of a team responsible for coordinating and supporting marketing campaigns and Owned Channel initiatives.
This requires a self-starter with attention to detail as well as strong collaboration, communication, and problem-solving skills.
The ideal candidate will have prior marketing communications and/or agency experience as well as a background working within the financial services category.
The Channel Expertise We're Looking ForExperience working in a fast-paced, highly matrixed environment with multiple priorities, ability to meet deadlines and manage risks.Understanding of email marketing, customer journey mapping, and how email interacts with other channels to improve customer engagement.Has an understanding in production operations (livestream and on-demand) and how to develop effective webinar and on-demand programs.Experience leading owned campaigns, including being a champion of standard processes, defining the targeting and test plan strategy, coordinating with execution partners, and pulling results from dashboards to determine campaign effectiveness.Ability to see the 'storyline' in data and use data to make strategic recommendations and drive a channel learning agenda.Demonstrated ability to confidently interact with and influence senior leaders and peers.Diligent problem solver who provides clear direction and maintains clear communication with others about the work and results.Passion for being customer focused.Demonstrated innovative thinking and smart risk taking.QualificationsBachelors or equivalent with 8+ years of experience or Masters with 6+ years of experience in marketing, advertising and/or marketing communications.Experience working with data & analytics teams and technology teams to build and launch new capabilities to test and deploy communications.Excellent PowerPoint, Excel, Outlook, Word skills required.
Prior experience with JIRA and SalesForce Marketing Cloud a plus.Knowledge of Financial Service Industry and our Products and Services preferred.Ability to thrive in a fast-paced environment and are easily adaptable to change.The Purpose of Your RoleDrive Owned marketing initiatives for the Fidelity Wealth Management marketing acquisition and migration team.
These initiatives will include content, promotional and service communications across owned channels.
As a member of the Channel Marketing team, they will inform channel strategy, manage creative, and implement owned channels while staying focused on customer experience, brand alignment, efficiency, quality and driving business results.
The Skills You BringProven experience implementing Owned marketing campaigns– with specific emphasis on email, .com, targeting onsite messages, and mobile.Outstanding project/program management, and problem-solving capabilities, with the ability to handle multiple initiatives at once.Ability to successfully handle challenges and build trust in every interaction.Resourceful, self-sufficient, effective problem solver and troubleshooter even in the face of ambiguity.Ability to challenge the norm and drive innovation.Energized about working collaboratively with an appreciation for the value of diverse opinions and different skills.Understand and appreciate the impact of data and an ability to pull, analyze, interpret and apply it effectively.Excellent written and verbal communication skills and ability to communicate clearly and concisely.Shown dedication to cross-functional collaboration in agile, client-centric, fast-paced environment.The Value You Deliver The Senior Manager works closely with the cross-functional team to lead and coordinate Owned programs supporting team initiatives.
This role is primarily responsible for advocating for the Owned email and 1:1 marketing strategy and the customer experience across the projects you lead, working closely with Communications Strategy, Creative, Paid Channel, Production and Project Management teams.
How Your Work Impacts the OrganizationYou will partner with the larger marketing and analytics team to ensure each marketing initiative builds upon the past and continues to drive incremental business outcomes, while delivering high quality experiences for our customers.
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