About Workato Workato is the only integration and automation platform that is as simple as it is powerful — and because it's built to power the largest enterprises, it is quite powerful. Simultaneously, it's a low-code/no-code platform. This empowers any user (dev/non-dev) to painlessly automate workflows across any apps and databases. We're proud to be named a leader by both Forrester and Gartner and trusted by 7,000+ of the world's top brands such as Box, Grab, Slack, and more. But what is most exciting is that this is only the beginning. Why join us? Ultimately, Workato believes in fostering a flexible, trust-oriented culture that empowers everyone to take full ownership of their roles. We are driven by innovation and looking for team players who want to actively build our company. But, we also believe in balancing productivity with self-care. That's why we offer all of our employees a vibrant and dynamic work environment along with a multitude of benefits they can enjoy inside and outside of their work lives. If this sounds right up your alley, please submit an application. We look forward to getting to know you! Also, feel free to check out why: Business Insider named us an "enterprise startup to bet your career on" Forbes' Cloud 100 recognized us as one of the top 100 private cloud companies in the world Deloitte Tech Fast 500 ranked us as the 17th fastest growing tech company in the Bay Area, and 96th in North America Quartz ranked us the #1 best company for remote workers Responsibilities Workato is seeking a passionate and creative team member to join our growing Corporate Marketing Team as the Senior Manager of Customer Marketing & Engagement Programs. This person will be focused on scaling and driving strategic executive engagement and programs to champion, activate, and expand our customer community. You'll execute programs that showcase our outstanding customers, build deeper connections, support customer listening programs, and promote customer advocacy internally and externally. Partnering with the Senior Director of Customer Marketing and Strategic Engagement, this role will be at the forefront of elevating our customer community.
Deliver powerful customer stories. You will drive the execution of our customer program, which identifies and shares our customers' successes through multiple mediums and develops customer advocates across industries, segments, and markets. Working with our customers and our internal teams, you'll create powerful customer engagement and spotlight programs and help to identify, collect, and craft powerful stories that will inspire, motivate, and educate.
Champion customers and create community programs. Create compelling customer executive engagement journeys that include stories, awards, speaking engagements, experiences, and co-marketing opportunities. Inspire our customer community with strategic communications across platforms and partner with leaders across Workato to create best-in-class experiences for customers.
Drive our #1 Company Value – that the Customer comes first, second, and third. We know we succeed only when our customers are successful. In this role, you'll be at the heart of those efforts identifying, crafting, and distributing, internally and externally, stories that bring that to life. You'll help to create and execute reference programs that connect our customers and their stories to the right people, at the right time, with the right context. You will be an essential partner to internal teams that want to stay on top of the latest and greatest with our customers.
Requirements Qualifications / Experience / Technical Skills 7+ years of experience in customer marketing, corporate communications, content marketing, customer and community engagement, or executive communications
Demonstrated success in delivering compelling customer stories, customer experiences, and strategic content
Experience crafting and executing executive-level customer marketing programming
Proven track record of working effectively with customer and internal executives, sales, product management, and marketing to build strong relationships and achieve outcomes
Clear understanding of marketing, sales, and communications priorities and track record of successfully partnering to deliver high-impact customer stories and assets
High-energy, "own it" personality, and ability to drive process improvement and thrive in a fast-paced, high-growth environment under tight timelines
Exceptional communication cross-functionally and at all levels, including senior management
Excellence in both program development, execution, and management
For New York City applicants, the pay for this role may range between $135,000 - $160,000 plus variable, benefits, perks and equity.