The Senior Manager, Digital Marketplaces Strategist a pivotal role in orchestrating and optimizing online presence within diverse marketplace ecosystems. Leveraging a profound understanding of platforms like Amazon, Walmart, and others, they craft and execute strategic campaigns tailored to client objectives. Armed with data analysis skills, they interpret trends, uncover insights, and drive impactful decisions to enhance brand visibility and drive sales. With a focus on client relationship management and cross-functional collaboration, they navigate complexities, foster innovation, and ensure alignment with overarching marketing goals. In a dynamic digital landscape, the Marketplaces Strategist is instrumental in delivering measurable results and propelling businesses towards sustained success
\n What you'll do:Utilize excellent communication skills, both on the phone and over email, to cultivate strong working relationships with clients and partners, ensuring effective collaboration and understanding.Leverage a keen understanding of the Marketplace ecosystem to lead, build, drive, and optimize successful marketing campaigns across various platforms including Amazon Ad Console, DSP, and other Marketplaces like Walmart and Target.Demonstrate accountability and ownership by proactively evaluating creative solutions tailored to each client's unique business objectives and challenges.Implement daily reporting to support clients' KPIs, confidently interpreting trends, and making data-driven recommendations based on digital marketing analytics in the marketplace sphere.Tie in comprehensive knowledge of vertical and categorical trends, understanding their impact on the overall narrative within the marketplace.Conduct weekly, monthly, and/or quarterly calls to review trends, performance metrics, and provide innovative advertising strategies to drive optimal results.Proactively identify new marketing opportunities and ways to repurpose existing strategies on Amazon and other platforms to optimize brand awareness and drive sales volume, both on and off Amazon.Provide coaching, mentorship, and delegate tasks to junior team members on joint accounts where you serve as lead, facilitating professional growth and development within the team.Develop and execute comprehensive retail media strategies tailored to each client, ensuring alignment with business objectives and driving impactful results across platforms and retailers. What we're looking for:5+ years of distinguished experience in Amazon Advertising, paid eCommerce, senior media planning, or equivalent roles, demonstrating a profound understanding of marketplace dynamics and strategies.Proficiency in data analytics and strategy, showcasing the ability to derive insights and drive impactful decisions.Additional experience across diverse marketplaces such as Criteo, Walmart, Instacart, among others, adding depth and breadth to your expertise.Extensive experience in integrated media planning and strategy, demonstrating a holistic approach to campaign execution and optimization.
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