Senior Manager, Ecommerce

Brand overview

We're a brand of beauty lovers in Brooklyn, New York with wild imaginations and an obsession with hair.
We make hair care products and hair styling tools that we love to use and share.
All are made with powerful ingredients and innovative technologies, that deliver seriously proven results.
We want to be kind to the planet, animals, and each other, which is why we're a 100% cruelty-free brand completely free from parabens and phthalates and fully recyclable.


Hair can be hard, but we're here to make it fun.
Our product line is made to be mixed, matched, and played with until you create any look you've dreamt up.
From busy mornings (hello dry shampoo), late nights, and everything in-between-we've got your back (and hair).


Job overview:

The Senior eCommerce Manager will oversee and optimize Eva NYC's eCommerce sales channels for Amazon and DTC, to accelerate growth and exceed business goals.


You will own the ongoing digital roadmap, defining new opportunities to drive exponential growth and profitability, with a focus on managing site operations, Point of Sale (POS) and promotional strategies, merchandising, and day-to-day execution to drive traffic and conversion across these channels.
Your responsibilities include delivery for a best-in-class shopping and education experience, while simultaneously achieving monthly sales and conversion KPI's, all while growing eva NYC's customer lifetime value.


You will play a pivotal role driving Eva NYC's Amazon business through sales revenue and market share growth.
You are an Amazon expert bringing both prior experience of managing Vendor businesses, driving superior customer engagement and building strong relationships with Amazon Vendor Managers.
Using your knowledge and expertise, you are responsible for communicating relevant Amazon information to internal teams, sharing best practices and stepping up the capabilities of your peers by coaching and training them on the latest processes, tools and information systems for the management of Amazon around the world to unlock growth.


As a crucial member of the eCommerce team, you will assist in strategic planning and manage tactical execution and day-to-day operations of the DTC channel including promotional strategy, exclusive offers, assortment bundles and other growth drivers.
Your powerful analysis and insights-based reporting will directly influence the brand's sales and marketing strategies.


This position will report to the Associate Director of eCommerce and Digital Marketing, with a dotted line into the Senior Sales Director.
This role involves close collaboration and works in partnership with VP Consumer Engagement & eCommerce, Brand Marketing, Creative, Production, Planning & Finance.


Location: Brooklyn, NY (can work remotely)
Salary: $95,000 -$120,000 + bonus

Responsibilities: Develop and implement commercial growth strategies to drive sales revenue and profitability across all eComm channels - Amazon, DTC, retailer.com, with full ownership of channel P&L Report to Senior leadership on performance, sales results and partner with Associate Director eComm & Digital Marketing to build a long-term strategy to grow the B2B eCommerce business Develop meticulous sales and trade-spend forecasts for Amazon & DTC and proactively manage progress against these forecasts on a weekly and monthly basis Develop comprehensive, SKU-specific revenue and velocity forecasts for Amazon & DTC Monitor and adjust forecasts as needed to ensure accurate projections and adaptability to market dynamics Manage Amazon & DTC inventory health to identify at-risk items from both under and over stock perspective - work with internal teams on tactics to move through excess inventory Manage and recommend assortment bundles based on profitability Coordinate with warehouse, supply chain, fulfillment and logistics teams to manage purchase orders, Amazon shipments and DTC orders to ensure timely delivery of orders Regularly track and analyze KPIs related to sales, marketing, and customer engagement Report monthly & quarterly eComm (Amazon, DTC) net sales, consumption and market share - understand key growth drivers and performance gaps Partner with eComm team to drive incremental growth on website, develop marketing material & training Partner with Associate Director eComm to develop & ideate strategies to drive awareness, traffic and conversion, including but not limited to: performance marketing, search, in-office, social, influencer, and PR to support growth plans and key initiatives Collaborate with cross-functional teams to deliver short and long-term tactics that elevate the end-to-end customer experience across all eComm stores Lead and develop the site merchandising strategy and UX/UI experience to drive sales Utilize insights from media campaigns and site performance to enhance the overall customer experience on Amazon & eRetailers, making sure it aligns with the brand's desired perception Forge a close partnership with Marketing and Creative teams to ensure a deep understanding of the brands go-to-market strategy and overall messaging approach Collaborate with Brand and Consumer Engagement teams for launches to ensure best in class execution of 360 campaigns across hero collections and new product launches Partner with the eComm and Sales teams to provide insights and recommendations for mass and mass beauty .com businesses to meet online penetration goals Amazon: Offer expert guidance on Amazon & eRetailer related strategies, identifying opportunities to optimize gains from successful tactics and efficiently counteracting negative trends Partner with global and local teams to define Amazon growth opportunities and drive engagement across all levels of C-P/Amazon organization to deliver top-line sales and supply chain efficiencies Effectively convey Amazon & eRetail's key requirements, needs, cost implications/strategies and feedback to the wider business unit and organizational stakeholders Support Amazon new country expansions by ensuring alignment with Global strategies Team partnership with other Global Amazon functional team members (eg.
Supply Chain, Packaging, Legal, Marketing, Advertising) Actively monitor relevant new Amazon ways of working, news & best practice across markets (internal & external) and communicate internally Establish strong customer relationships within Amazon Global Vendor Management (GVM) Program Team and extended Amazon working group via regular meetings to identify new opportunities and review and monitor JBP progress Participate in industry Amazon conferences & webinars to build knowledge and benchmark capabilities to drive thought leadership Demonstrate a clear understanding of Amazon's business model and ways of working Maintain thorough documentation of negotiated terms, agreements, and allowances, to facilitate clarity, reference, and accountability within the organization Internal expert and evangelist for Amazon Brand Analytics platformaccelerate training and user adoption to support sales growth Escalate issues to address roadblocks for local teams Collaborate with the Amazon & eRetailers Ad's team and key agency partners to conceptualize and implement effective media campaigns that align with Amazon & eRetailers's platform and audience Participate in any Global or Regional Amazon Team meetings, as appropriate Have a clear understanding of Amazon's business model and ways of working Build relationships with Amazon Vendor Managers and external Amazon agency partners Negotiate and review pricing, coop, vendor terms etc.
to improve the brand position Develop and propose new expansion areas for our Amazon catalogue, identifying potential growth areas in new categories, alongside NPD Oversee bi-weekly Amazon sales reconciliation from Seller Central Navigate and resolve issues related to account standings, listing restrictions, or any Amazon-related challenges DTC: Partner cross-functionally on CRM and email marketing strategies to drive professional engagement as well as professional lifetime value.
Serve as the primary point of contact within the team for inquiries about optimal e-retail merchandising practices and enhancing the customer experience Leverage a deep understanding of the global retail eco-system, including digital and ad spending to ensure sales and media KPI's are achieved Order Fulfilment Monitoring - Inventory adjustments and order modifications in Shopify and NetSuite, in addition to customer outreach as needed.
(Order status, refunds, cancellations, order adjustments, etc) QC/Damages reporting - submitted to QC department + fulfillment teams to establish pain points or opportunities of additional insight/improvement Unit Replacement for Damages Report - quantities of weekly/monthly replacement orders and tagged customer reasoning Cost Analysis - shipping cost/order and replacement order loss analysis Requirements: BS/BA with 7+ years of experience in customer management, retail marketing or brand management, preferably within beauty Amazon operational experience of directly working with or managing Amazon, both retail and Amazon advertising 3+ years working in Digital Commerce (Amazon, PurePlay or Omnichannel) and/or Digital Marketing Highly developed sales and financial acumen, including P&L budget management Deep understanding of Amazon and syndicated POS data Strong website and consumer analytic skills, including the ability to link site design and features to strategic objectives and the ability to use data and metrics to back up assumptions and recommendations Creative thinking + problem solving mindset Excellent communication and presentation skills Resourcefulness and efficiency with managing day-to-day tasks while considering long-term growth plans Proficiency in all business programs such as Microsoft Office, Excel, Adobe, Asana Ability to work well both independently and within a team Someone who can lead by example and encompass Eva NYC's core values ready to apply?

Please click the link that will bring you to our careers page through Greenhouse.
Submit a cover letter describing yourself and why you'd be the perfect fit, along with your resume.