AutoNation is one of the largest automotive retailers in the United States, offering innovative products, exceptional services, and comprehensive solutions, empowering our customers to make the best decisions for their needs. With a network of dealerships nationwide strengthened by a recognized brand, we offer a wide variety of new and used vehicles, customer financing, parts, and provide expert maintenance and repair services. Through DRV PNK, we have raised over $40 million for cancer-related causes, demonstrating our commitment to making a positive difference in the lives of our Associates, Customers, and the communities we serve.
The Senior Manager of Product Analytics plays a critical role in optimizing digital performance by leading the reporting and analysis of website traffic, user behavior, and conversion. This role requires a deep understanding of web analytics, statistical methods, and data visualization techniques to derive actionable insights that drive business decisions. The ideal candidate will have a strong analytical mindset, exceptional communication skills, and a proven track record of leveraging data to improve online customer experiences and drive revenue growth.
Responsibilities:
Create and implement strategic guidance for analyzing and interpreting website traffic, user flow, and conversion data. Deliver timely, accurate, insightful reporting on user interactions, behavior flows, and website metrics.
Develop and define key (website) performance indicators (KPIs) and work with leadership to establish benchmarks for website performance, user engagement, and conversion rates.
Optimize website metrics dashboards to monitor traffic, behavior, and conversion funnel performance.
Conduct in-depth analysis of complex website data using diverse data sources to identify trends, patterns, and opportunities for optimization, including building SQL queries.
Collaborate with cross-functional teams, including marketing, product, and IT, to identify opportunities to improve website functionality and user experience. Provide insights and recommendations to senior management based on data analysis.
Lead the implementation and integration of web analytics tools and technologies, ensuring accurate data collection and reporting.
Explore and integrate new data sources to enhance the organization's ability to make data-driven decisions, optimizing business performance.
Routinely audit data sources for variances/data gaps and investigate root causes for issues uncovered.
Qualifications:
Bachelor's or master's degree in business, marketing, statistics, mathematics, computer science, or a related field.
5+ years of experience in web analytics, digital marketing, or a related field, with a minimum of 2 years in a management or leadership role.
Expertise in web analytics tools such as Google Analytics, Adobe Analytics, or similar platforms.
Strong proficiency in using SQL to retrieve data from databases.
Strong proficiency in data analysis and visualization tools such as Excel, Tableau, Power BI, or Qlik.
Excellent communication and presentation skills, with the ability to distill complex data into actionable insights for non-technical stakeholders.
Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
Strong leadership and team management skills, with the ability to motivate and develop team members to achieve their full potential.
The expected annual salary for this role is between $118,795.00 - $207,920.00, dependent upon each candidate's unique experience and qualifications.
Exciting Benefits and Perks Await You:
Competitive compensation and 401k matching
Enjoy a healthy work-life balance with insurance plans (health, dental, vision) and maternity benefits
Exclusive RX Pet program offering discounts on medications
Associate purchase and discount programs for new and pre-owned vehicles, services, parts, collision, accessories, and AutoGear
Access amazing deals and discounts through YouDecide, a website with offers from top providers and retailers
Join our DRVPNK mission to raise and donate millions of dollars to cancer research and treatment, partnering with cancer charities nationwide
AutoNation is committed to creating a diverse, equitable, and inclusive environment in our workplace and the services we provide. We welcome candidates from all backgrounds who are passionate about making a positive impact. Even if you do not meet every requirement, we encourage you to apply. Join our team and help us foster a culture of belonging while contributing to our revolutionary work in the automotive industry.
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