Job Title: Senior Marketing Analyst
Location: Austin, TX (Hybrid, 2-3 days in office)
Salary: $110,000 - $125,000 base + benefits
Are you a data-driven marketing analyst passionate about making a tangible difference in education?
Join a pioneering EdTech company on a mission to increase graduation rates across the U.S. using cutting-edge, tech-enabled services.
Why You'll Love This Role: Innovative Culture: Work in a fast-paced, creative environment with a small, highly collaborative team.Impactful Work: Directly contribute to improving student outcomes and educational success.Career Growth: Thrive in an expanding company with ample room for professional development. Role Overview: As a Senior Marketing Analyst, you'll collaborate closely with the Head of Marketing, diving deep into campaign performance to generate actionable insights.
You'll champion data-driven decision-making, working on everything from A/B testing to strategic recommendations.
This role also involves light data engineering, performance reporting, and cross-functional collaboration.
Key Responsibilities: Organize and analyze complex datasets to generate meaningful insights.Evaluate marketing campaigns (email, SMS, paid search, social, etc.)
using advanced statistical techniques.Design, execute, and interpret A/B tests to enhance user experience.Create intuitive, data-driven dashboards to empower real-time decision-making.Deliver regular reports on performance, insights, and strategic recommendations for internal teams and external partners.Lead validation efforts to maintain a stable, scalable data system. Your Skills & Experience: Degree in Mathematics, Statistics, Economics, Business, or related field.4+ years of experience in analytics, with at least 2 years supporting marketing teams.Expert-level SQL skills.Proficiency in data visualization tools (e.g., Tableau).Solid grasp of statistical analysis (e.g., correlation, regression).Ability to communicate data-driven insights and lead discussions across teams.Experience with machine learning or predictive modeling is a plus.