Senior Marketing Analytics Lead

Compensation: $129,200 - $172,200 per year (SF Bay Area Candidates Only) The exact compensation may vary based upon skills and experience

Although we're small, we're mighty and influence and impact society at large positively.
At SEMI, we offer opportunities to connect and interact with world leaders, industry legends, and rising stars.
We help our members develop public and private policies to strengthen global supply chains and promote business growth and prosperity.
Learn and grow professionally through career opportunities such as rotational assignments.
Contribute by influencing and impacting an industry that is the foundation for innovation and positive change in areas like environmental sustainability, thought leadership, and DE&I.
We take pride in offering work-life balance so you can live your personal and professional life to the fullest.


Individuals of all ages, all people of color, women, women of color, individuals from the LGBTQIA+ community, and all other individuals are strongly encouraged to apply.


SEMI is the leading global microelectronics industry association with a plethora of programs that help members grow their businesses and address top challenges worldwide.
We bring people together in member-driven communities, initiatives, and events to create a more resilient, skilled, and environmentally sustainable industry in the long run.


This is a full-time, exempt position and reports to the Director, Digital Marketing at the SEMI HQ Milpitas office.


THE ROLE:

We are seeking an experienced Marketo/Salesforce/Google Marketing Analytics Lead to join our team.
The ideal candidate will have a deep understanding of marketing automation (Marketo), CRM systems (Salesforce), and Google analytics.
This role is crucial in driving data-driven decisions, optimizing marketing campaigns, and enhancing our overall marketing strategy.
With 8+ years of experience, you will lead the analytics efforts and enable business and marketing decision-making via relevant metrics.


CORE RESPONSIBILITIES: Lead Analytics and Reporting: Develop and maintain comprehensive dashboards and reports to monitor marketing performance and sales activities Analyze data from Marketo, Salesforce and Google Analytics to derive actionable insights and recommendations Marketing Automation Management: Oversee the setup, execution, and optimization of marketing automation campaigns in Marketo Ensure data integrity and proper synchronization between Marketo and Salesforce CRM and Data Integration Manage the integration between Marketo and Salesforce, ensuring seamless data flow and accurate reporting Collaborate with IT and other stakeholders to address any integration issues Data Analysis and Insights: Perform deep-dive analyses on marketing and sales data to identify trends, opportunities, and areas for improvement Present findings and strategic recommendations to senior leadership Team Leadership and Training: Lead a team of marketing analysts, providing guidance, mentorship, and training Foster a data-driven culture within the marketing team Campaign Performance Optimization: Monitor and analyze the effectiveness of marketing campaigns, suggesting improvements for future initiatives Monitor Google advertising campaigns and Google Analytics metrics on a weekly and monthly basis Utilize A/B testing and other methodologies to optimize campaign performance Lead Management and Segmentation: Develop and implement lead management and segmentation strategies to improve targeting and engagement Ensure accurate lead scoring and nurturing processes within Marketo and Salesforce Attribution Modeling: Design and implement attribution models to measure the impact of marketing activities on revenue, leveraging Google Analytics and Marketing automation Analyze and report on the effectiveness of different marketing channels and tactics Planning and Reporting: Contribute to the development of marketing strategies by providing data-driven insights Develop Marketing dashboards that will enable improved business decision making Work closely with marketing, sales, and product teams to align metrics FOUNDATIONAL KNOWLEDGE OR PRACTICAL EXPERIENCE: Education: Bachelor's degree in Marketing, Business, Data Science, or a related field.
Master's degree preferred.


Experience: 8+ years of experience in marketing analytics, with a strong focus on Marketo ( or similar email marketing apps), Salesforce and Google Analytics and Adwords.
Power BI experience is a nice to have.


Technical Skills: Proficiency in Marketo and Salesforce administration and Google analytics and Google Adwords Strong knowledge of data visualization tools (e.g., Tableau, Power BI) Advanced Excel skills; SQL knowledge is a plus Business Analysis: Strong business analysis skills with the ability to translate data into actionable business insights.


Analytical Skills: Excellent analytical and problem-solving abilities with a keen attention to detail.


Communication: Strong verbal and written communication skills with the ability to present complex data insights to non-technical stakeholders.


Leadership: Proven experience in leading and mentoring a team.


Project Management: Strong organizational skills with the ability to manage multiple projects and deadlines.


WHAT WE OFFER: Competitive salary and benefits package Opportunity to work with a talented and passionate team with opportunities to work with senior executives Professional development and growth opportunities A dynamic and collaborative work environment
SEMI® is the global industry association connecting over 3,000 member companies and 1.5 million professionals worldwide across the semiconductor and electronics design and manufacturing supply chain.
We accelerate member collaboration on solutions to top industry challenges through Advocacy, Workforce Development, Sustainability, Supply Chain Management and other programs.
Our SEMICON® expositions and events, technology communities, standards and market intelligence help advance our members' business growth and innovations in design, devices, equipment, materials, services and software, enabling smarter, faster, more secure electronics.
Since 1970, SEMI has built connections that have helped its members prosper, create new markets, and collaborate on common industry challenges.
SEMI maintains offices in Milpitas, Bangalore, Berlin, Brussels, Hsinchu, Seoul, Shanghai, Singapore, Tokyo and Washington, D.C. Visit www.semi.org and connect with SEMI on LinkedIn and X to learn more.


SEMI is an equal opportunity and affirmative action employer and makes employment decisions based on merit.
We want to have the best available person in every job.
Company policy prohibits unlawful discrimination based on race, color, creed, gender (including gender identity and gender expression), religion (all aspects of religious beliefs, observance or practice, including religious dress or grooming practices), marital status, registered domestic partner status, age, national origin, (includes language use and possession of a driver's license issued to persons unable to prove their presence in the United States is authorized under federal law), ancestry, physical or mental disability, medical condition (including cancer or a record or history of cancer, and genetic characteristics), sex (including pregnancy, childbirth, breastfeeding or related medical condition), genetic information sexual orientation, military and veteran status or any other consideration made unlawful by federal, state, or local laws.
It also prohibits unlawful discrimination based on the perception that anyone has any of those characteristics or is associated with a person who has or is perceived as having any of those characteristics.
Discrimination can also include failing to reasonably accommodate religious practices or qualified individuals with disabilities where the accommodation does not post an undue hardship.
All discrimination is unlawful.