Founded at the birth of the building automation industry in 1983 as Kele & Associates (now Kele Companies), we became the first building automation distributor to offer an all-inclusive platform. Over the next 40 years, Kele Companies has grown into a world class Building Automation Systems distributor with its headquarters remaining strategically located in Memphis, TN and branch locations positioned in 7 states throughout the U.S.
Every member of the Kele Companies team plays a key role in delivering on our promise of: "We Make It Easy."
We are currently hiring for the role of Senior Marketing Manager.
The Senior Marketing Manager is a seasoned B2B marketer responsible for managing product marketing, event campaigns, in-store merchandising, and more to drive business objectives for Kele Companies' Commercial Branches. This role requires a motivated individual with a strong grasp of B2B marketing, omni-channel strategies, value messaging, customer segmentation, and digital design & execution tools to deliver impactful, growth-oriented marketing programs.
Key Responsibilities:
End-to-End Marketing Management: Lead all marketing initiatives from ideation to launch, ensuring deadlines are met from product promotions to events to value proposition elevation to in-store merchandising.Manage internal partner expectations and maintain clear communication, collaborate with other departments to streamline processes as needed.Uphold high standards across deliverables to ensure consistency, accuracy, and brand alignment.Design & Content Creation:Design & craft content for compelling emails, social media posts, banners, landing pages, forms, print materials to support brand visibility and engagement.Ensure a consistent brand voice across all channels while tailoring messaging to fit platform-specific audiences.Performance Tracking and Analysis:Establish key performance indicators (KPIs) to assess campaign, program effectiveness, guiding adjustments as needed.Monitor core KPIs across channels, analyzing metrics to identify trends, successes, and areas for improvement.Prepare and present performance reports to stakeholders, sharing insights and recommendations to inform strategic actions.MarTech Management & Continuous Improvement:Utilize cloud-based marketing tools to segment customers, build, deploy, & measure success of marketing initiatives.Evaluate and enhance workflows to improve productivity, reduce inefficiencies, and address process gaps.Stay updated on industry trends and best practices, continuously applying new insights to optimize marketing performance.Strategic Collaboration:Advise Commercial Branch leadership on marketing strategies for profitable growth to meet business objectives.Conduct market research to identify growth opportunities, target audiences, and competitive positioning.Preferred Qualifications:Undergraduate/bachelor's degree and applicable certification(s)Minimum five years related work experienceWorking knowledge of MarTech (Salesforce, MailChimp) & Design Tools (Adobe Photoshop, InDesign)Ability to learn and use company softwareStrong business acumenTravel required approximately 20% - 40% of the time
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