Description
Are you motivated to participate in a dynamic, multi-tasking environment? Do you want to join a company that invests in its employees? Are you seeking a position where you can use your skills while continuing to be challenged and learn? Then we encourage you to dive deeper into this opportunity.
We believe in career development and empowering our employees. Not only do we provide career coaches internally, but we offer many training opportunities to expand your knowledge base! We have highly competitive benefits with a variety HMO and PPO options. We have company 401k match along with an Employee Stock Purchase Program. We have tuition reimbursement, leadership development, and even start employees off with 16 days of paid time off plus holidays. We offer wellness courses and have highly engaged employee resource groups. Come join the Neo team and be part of our amazing World Class Culture!
NeoGenomics has an opening for a
Senior Marketing Manager, Pharma Strategic Marketing
who wants to continue to learn in order to allow our company to grow.
Now That You Know What We're Looking For In Talent, Let Us Tell You Why You'd Want To Work At NeoGenomics
As an employer, we promise to provide you with a purpose driven mission in which you have the opportunity to save lives by improving patient care through the exceptional work you perform. Together, we will become the world's leading cancer reference laboratory.
Position Summary
The Senior Marketing Manager, Strategic Marketing actively manages the entire line of NeoGenomics Advanced Diagnostics (ADx) products, commercial outreach, competitive landscape and specific trade show & conference activities and is responsible for helping drive profitable revenue growth of the ADx Pharma Services and Informatics business.
The functions of the role include supporting the full life cycle management of the ADx Pharma test menu, including introducing and supporting the launch of new tests and service modalities, as well as data needs, and optimizing existing tests and discontinuing obsolete tests. The role also includes the development of strategic marketing materials for use by the ADx Services sales teams, to further increase sales growth.
The Senior Marketing Manager, Strategic Marketing will work closely with the ADx Sales and Scientific Affairs team to capture and analyze the voice of the customer as well as aid in development of market data, competitive intelligence and literature (including whitepapers) to position NeoGenomics product offerings as well as support the recommendation of new products and enhancement of existing products.
The Senior Marketing Manager, Strategic Marketing will work closely with ADx leadership team to develop messaging and marketing collateral to support the sale of services to ADx Pharma customers. The individual will actively drive the marketing and promotions related to conference and trade show strategy and execution of this strategy through a strong partnership with the Global Marketing team to update and maintain all marketing materials (presentation decks, brochures, white papers, blogs, newsletters, etc.) while also providing up to date competitive intelligence (including pricing) for key growth modalities in support of NeoGenomics' ADx division and its role in support of the strategy, both within ADx and at an enterprise level.
This is a scientific, strategic, marketing role requiring knowledge of laboratory testing associated with oncology biomarkers, especially molecular-based technologies, along with previous experience selling and/or marketing to Pharma, Academic Medical Centers and IVD manufacturers.
Responsibilities
Lead ADx Pharma positioning through message development, launch plans and content creation and maintenance as well as generate competitive comparisons by collecting competitive information and analyses
Responsible to develop annual marketing plans, online resources, sales brochures, product technical sheets, test reports, product presentations, social networking content, advertising, and supporting Pharma sales training
Understand and consolidate market data, trends, pricing customer attitudes and behaviors, and the competitive landscape to maximize current and future opportunities
Work closely with ADx leadership team (sales and scientific affairs) to keep messaging and competitive positioning relevant
Promote scientific awareness and reputation by facilitating speakers, webinars, presentations and publications
Aid in cross functional efforts to capture and integration of the voice of the customer into the current and future product development plans, requiring close collaboration with product development teams and technology modality leads
Monitoring performance metrics, diagnosing areas for improvement, developing, and implementing recommendations (Prepare reoccurring reports: forecasts, marketing meetings and customer trend analysis)
Support sales and scientific affairs teams with client interactions, development and formatting of pitch decks, messaging and position
Participate in sales meetings, seminars, industry conferences, and tradeshows
Communicates effectively cross-functionally
Drive meeting generation and facilitation of meeting integration into CRM system
Works productively and efficiently to achieve company and departmental goals
Education
Bachelor's degree required; Master's degree or PhD highly preferred; degree in scientific discipline preferred, MBA preferred, or relevant experience
Experience And Qualification Requirements
7+ years experience in a professional sales and/or marketing capacity working in the laboratory, clinical diagnostics, IVD or biopharmaceutical industries.
At least 5+ years in a marketing role, preferably in the laboratory testing or oncology business
Demonstrated ability of working in a matrix environment and proven ability to work with teams of cross functional individuals
Proven ability to transfer product insight and value into client value through systematic marketing framework
Depth of content expertise that would allow for rich discussion with ADx Leadership team, R&D, senior management, pharmaceutical sponsors, academic research centers, IVD manufacturers and alliance partners and key opinion leaders
Ability to work independently and in a team environment
Strong interpersonal skills and attention to detail, a self-starter
Proficient in typing and working in MS Office programs.
Proficient in utilization of Salesforce, including salesforce add ins (Pardot) for marketing purposes, or equivalent program
Travel Required
Travel will be approximately 25%. Some overnight travel may be required.
All qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status.
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