A senior-level Holistic Media Planner & Buyer job is now available via The Keller Group in the Greater Phoenix, Arizona area. The Sr. Media Planner & Buyer position will focus on holistic media strategy with a focus across B2B verticals. This will be an on-site position (+ great perks) as this is a highly collaborative culture that values face time.
Senior Media Planner & Buyer Responsibilities: Serve as campaign manager working across multiple media channels overseeing both traditional and digital campaigns including campaign discovery, planning, deployment, optimization, and measurement.Collaborate with media peers to develop integrated media strategies that best reach target audience and improve market performance (traditional and digital media campaigns)Manage multi-media campaigns across platforms for clients including but not limited to planning, buying, negotiating digital and paid social media campaigns (programmatic, display, video, mobile, native, PPC, print/traditional, etc.)Performing reporting, optimization, and analysis across all budgets, plans, presentations, etc. Pulling media pacing reports and analyzing against KPIsHands-on strategy and execution of media planning, buying, research, implementation, reporting, budgeting, optimization, and trafficking of creative assetsConsult with clients and provide strategic partnership in terms of media goals, campaign planning, recommendations, performance, etc.Proactively develop market media proposals, research new media opportunities, and optimize current spend for optimum results.Monitors media for pacing, delivery, placement, flight date discrepancies, and negotiate any make goods, credit, or billing adjustments when necessary.Relationship building with media vendors, clients, and internal teams to ensure projects deadlines and campaigns budgets are being clearly communicated.Research and analyze media options and campaign performance to identify new trends or adjust campaigns to increase performance and deliver better results.Negotiate with media vendors to ensure best rates and value are being secured for clients, as well as ensuring proper placements and scheduling.Provide custom reports and present to department leaders and executives on campaign results.Keep up with media buying and planning trends and technology. Senior Media Planner & Buyer Qualifications: Bachelor's in Advertising, Marketing, or related field of study4+ years of professional media buying and planning experience across all major channels (with a focus on B2B verticals)Hands on experience utilizing DoubleClick Bid Manager and other DPSsExperience conducting A/B testing and analyzing results.Knowledge of when and why to use different targeting methodologies (behavioral, contextual, demographic, retargeting, etc.)Strategy and set-up of pixel implementation and conversion tracking across tag management and media platformsHands-on experience using analytics tools such as Google Analytics or Adobe AnalyticsStrong negotiating and relationship-building skillsUnderstand business KPIs and translate metrics to drive business outcomes Benefits: Full benefits: Health, Dental, 401k, Life Insurance, etc.Generous Paid Time Off + Paid HolidaysBonus potentialFlex schedule for work hours (7a-9a start and 4-6p end)Continuous learning + growth opportunities + Tuition reimbursementFully stocked kitchen (free snacks, drinks, etc.) + close proximity to restaurants & shopping + parks to get fresh air.Flex for work from home days every month (but mostly an in-office position) If interested in the Senior Media Planner & Buyer position in the Greater Phoenix, Arizona area please apply for immediate consideration!