Senior Paid Media Manager

Silverback Strategies is a performance marketing agency built to help marketers grow and capitalize on change. Ad Age, Inc Magazine, The Washington Post, The Washingtonian, and The Washington Business Journal have recognized Silverback as one of the best places to work. We hire the best and help them get better. Silverbackers are supported, challenged and inspired by their peers. Regardless of title or tenure, every Silverbacker plays a role in helping our agency get better. This is a place where you can make a difference. Today, we're ready to add another Senior Paid Media Manager to our team. Our new Senior Paid Media Manager will serve as a premier subject matter expert in all things related to Paid Media. You will act as a true paid channel expert, developing and managing a portfolio of Paid Media accounts and marketing campaigns, building great relationships, managing projects and deliverables, and growing accounts. You'll work on a team of other Paid Media Specialists and Managers, but as the Sr. Manager, will be expected to go "above and beyond" to exemplify excellence in your work & contribute to internal initiatives like developing media best practices, disseminating industry updates, and enhancing Silverback's overall media product. You'll serve as a role model and mentor to your peers, and in some cases, will even directly manage 1-2 junior teammates. The Senior Paid Media Manager is expected to work cross-functionally, finding opportunities to enhance our clients' overall digital programs through Paid initiatives and complementary strategies with other services. You'll collaborate internally with teammates in Creative, Analytics, SEO, and Client Services functions. You'll be the true face of Paid Media for your assigned clients, and will spearhead the kickoff, development, tactical execution, and ongoing testing, optimization, and overall success of your clients' media strategies & performance. Here's what we expect from our Senior Paid Media Manager.
\n What You'll DoResponsible for driving the strategy, innovation, and performance of multiple client Paid Media strategiesFully "own" the success of a portfolio of a few (3-5) client accountsPlan, implement, and audit paid media campaigns & strategies that align with client KPIs and marketing goalsSuccessfully plan & execute campaigns in both Search and Social paid media platforms (Google, Meta, LinkedIn, TikTok)Pioneer testing and deployment of "outside the box" media channels & toolsCollaborate closely with internal teammates in our Creative and Analytics teams to drive successful creative strategy/performance & analytics measurement, tag management, etcCollaborate cross-functionally whenever appropriate (i.e. on multiservice clients) with counterparts in SEO to drive successful cross-channel marketing strategy for clientsRegularly create, analyze, and present insightful and actionable Paid Media performance reports directly to clientsLeverage various tools to carry out analysis and to maximize efficiency and effectiveness of Paid Media accountsServe as the lead point of contact for all things Paid Media for your "owned" clients; lead biweekly and ad hoc client calls to build & maintain strong client relationshipsSuccessfully retain & even grow your assigned client portfolio through best-in-class communication, storytelling, presentation, and relationship buildingAccurately communicate project timelines to clients; manage client expectations and proactively update clients as things changeUnderstand the client's industry, audience and goals and stay on top of industry changes, trends, and best practicesPlay a close role in sales enablement, including but not limited to identifying upsell/cross-sell opportunities and contributing to sales pitches, client onboardings/kickoffs, etcEffectively delegate support tasks as appropriate to junior teammates; manage quality assurance for teammates' work & ensure clients are receiving high-quality deliverables 100% of the timeIn some cases, directly manage (i.e. act as the dedicated people manager) for 1-2 Paid Media teammates (Managers, Specialists, or Associates)Contribute to the overall success of the Media department through proactive involvement in product development, process improvement, and direct collaboration with the Associate Directors and Senior Director of Paid Media What We're Looking For4-5+ years of experience (minimum) managing Paid Search AND Social campaigns. (Main platforms are Google, Meta, LinkedIn, and TikTok)Previous agency experience is a must-have!Experience serving as the main point of contact on client engagements (at least 3+ years of client-facing experience); strong comfortability being client-facingStrong experience driving/leading paid media account strategyStrong testing & innovation mentalityExperience collaborating with Creative resources and contributing to creative briefs + driving paid social performance creativeAdvanced proficiency with Google Analytics 4 and Google Sheets/ExcelExperience with Google Tag Manager and Supermetrics is a plus!Strong analytical skills, technical knowledge and attention to detailExcellent written and verbal communication skillsEagerness to deliver under tight deadlinesGenuine curiosity that will guide the research to inform your technical workOutstanding time management and organization skillsThe ability to accept constructive criticism in a professional manner and to learn from editsComfort with constant personal and professional growth PERKS/BENEFITSUnlimited PTOComprehensive health, dental, and vision plansMonthly Team Events and a fun, casual, inclusive company cultureCompany-paid ClassPass membership12 weeks of Paid Parental LeaveSummer Fridays401(k) with Employer Match WORK ENVIRONMENTWe're a fully remote agency with employees working across the continental United States. At Silverback, you'll be part of a remote work culture that emphasizes smooth, productive online communication.We at Silverback pride ourselves on being an extremely tight-knit team. We boast an unparalleled culture of collaboration, empathy, and a truly "work hard, play hard" mentality.We are consistently recognized as a Top Workplace on Glassdoor, and were most recently awarded a prestigious 2022 Best Places to Work designation by Ad Age. Apply today & discover for yourself what makes Silverback Strategies such a special place to work. We can't wait to hear from you!
\nSilverback Strategies is an equal opportunity employer. If you believe you meet the qualifications for the position, then we invite you to apply. We celebrate the free flow of conversation, ideas and opinions at Silverback, but actions such as bullying, discrimination, harassment or retaliation of any kind are strictly prohibited in our workplace. We are committed to providing a safe, open and accommodating environment that allows all of our team members to thrive. Employment decisions are made without regard to age, color, disability, family, genetic information, origin, race, religion, sex. For more information, we invite you to visit eeoc.gov.