Senior Product Marketing Manager

SummaryWe are looking for an experienced Senior Product Marketing Manager to join our team! This role is an exciting opportunity to constantly expand your knowledge by delving deep into our market, buyers, and products. We're seeking a proactive go-getter with expertise in B2B product marketing to play an integral part in our content strategy. A background in healthcare and revenue cycle will be critical in positioning our products, identifying what sets us apart in the market, and effectively conveying the value of our features to our audience. If you're passionate about marketing, have a knack for understanding customer needs, and love crafting engaging content, then we would love to talk to you.ResponsibilitiesDevelop product messaging that sets our solution apart from others in the market and gives them a unique selling point.Translate product details into simple, polished, and engaging content specifically crafted to capture audience attention and address their pain points.Communicate the vision and value of our solution to our sales team and develop sales enablement tools that facilitate the selling process.Develop and maintain expertise around our target audience and key personas, ensuring that our corresponding documentation remains up to date.Write compelling and relevant content such as eBooks, whitepapers, PPT decks, case studies, videos, website copy and blog posts across a variety of marketing channels.Test and improve messaging and ad copy by evaluating projects using relevant KPIs and feedback from current and former clients / projects.Work cross functionally to ensure that sales and marketing collateral remains up to date as product enhancements are released.Work with internal teams (product management, sales, marketing) and external agencies to drive product marketing content from ideation to completion.Qualifications7+ years of experience in B2B product marketing in revenue cycle and/or B2B healthcare technology.Bachelor's degree in marketing, business or related field or equivalent work experience.Experience in startups or high growth environments is preferred.Highly organized, and able to problem-solve and prioritize when faced with ambiguity.Able to work well with others, take initiative, work independently, and meet deadlines.Comfortable synthesizing information into clear, actionable deliverables.Skilled in project management, with experience working with both internal and external teams.Self-motivated, reliable and can work effectively as part of a remote team.Flexibility and comfort working in a dynamic and constantly changing environment.Has fun, celebrates success, and contributes to a positive culture!