Senior Product Marketing Manager, Talent Management Location: Remote US & Canada
This is a remote-first job opening, for candidates anywhere in the US and Canada. About Betterworks: At Betterworks, we create performance management software for Human Resources teams at large enterprise companies. Betterworks is on a mission to make work better by creating software that drives meaningful and productive manager-employee relationships. Our product suite includes 1:1 meeting management, performance reviews, goals and OKRs, employee engagement, calibration, and analytics. We also empower HR admins by automating necessary workflows and providing them with actionable data to inform their people strategy.
Role Description: Betterworks is seeking a Senior Product Marketing Manager to join our product marketing team as we scale our growth. The right candidate will support the full lifecycle of our new talent management product suite and support special projects such as pricing, analyst relations, customer marketing, or brand campaigns during their first 12 months.
Responsibilities: Go-to-Market: You'll own the end-to-end GTM for the new product & features launching, from positioning & messaging to asset creation, GTM launch management, and internal enablement. You'll collaborate with Product, Sales, Marketing, and Customer Success teams to help create and test the positioning & messaging for your portfolios.Customer research: You'll be the expert in connecting and understanding your core customers. You'll regularly connect with users, conduct research and testing, and feed the insights back to the product and marketing teams.Market research: You'll act as the competitive expert for your products and audiences, sharing insights across the company.Cross-functional champion: You will connect the dots between product, marketing, and sales. You'll have superb stakeholder management and be a world-class communicator to ensure everyone knows what's launching, when, and how it impacts them.Sales enablement: As the champion for the Betterworks product, you will shape how and what sales/CS says about it. You'll draw on your research and communication skills to craft training sessions and internal and external assets that communicate the value of our product.Qualifications: 6+ years of product marketing experience or 8+ years of work experience demonstrating skills relevant to this role.Experience collaborating closely with product, marketing, and sales teams to deeply understand customers, develop messaging, create content, and develop and deliver on go-to-market plans.Experience running cross-functional projects and the ability to influence and collaborate with colleagues and stakeholders across the business.Strong strategic thinking and problem-solving skills, experience aligning marketing strategies with organizational goals, balanced with strong creative thinking and copywriting skills.Direct experience in SaaS for human resources teams is nice, but not necessary. Experience in B2B with business buyers (like marketing, HR, customer success, or product vs. Finance or IT) preferred as well.Marketing at Betterworks: At Betterworks, marketing isn't a volume play or a rinse-and-repeat of tired playbook strategies. Our CEO and CMO are committed to testing and innovation. We believe product marketing is key to Betterworks' success, and we are looking for someone who wants to collaborate, try new things, and accelerate Betterworks' growth.
Interview Overview: We value your time! Here is an outline of the interview plan for this role:
30 min interview with a member of our Talent TeamA 1 hour zoom interview with the hiring managerSample of work: we'll ask you to share two examples of previous PMM work (one internal and one market-facing example):Skills assessment & presentation (3 hours max between prep and delivery)Group interview with your future team members from Marketing and ProductFinal calls with CMO and executive team membersSalary & Benefits: At Betterworks, we prioritize our people, so we've put together a great total rewards and benefits package to support your health and wellness:
The salary for this role ranges between $95-135,000 USD, based on experience, skills, and location.
Stock optionsUnlimited vacation and flexible hours within the workdayCompany holidaysParental leaveCompany-sponsored health and personal accident insurance benefits.A one-time reimbursement for work-from-home office setup, to support our remote-first work culture that allows you to work from anywhereMonthly stipend for the internetWhat We All Do: All employees share the responsibility of being aware of information security risks and adhering to information security policies and procedures.All employees are required to participate in information security awareness and training programs.All employees have a responsibility to handle data in accordance with data classification and handling guidelines.All employees have a responsibility of reporting information security incidents in accordance with information security policies and procedures.This is an outstanding opportunity, with exceptional long-term growth potential. Join Betterworks and help us drive our mission to enhance continuous performance management and goal-setting for enterprises.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We are committed to inclusive and diverse Betterworks.
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