at Wolters Kluwer in Dover, Delaware, United States
? Basic Function The Product Marketing Specialist will contribute to the development and execution of marketing strategies, programs, and projects for institutional products offered by Ovid. Working with the Associate Director and the wider Product Marketing team, they will help define and implement strategic marketing plans to increase revenue. We are looking for a team player who can collaborate across departments and influence stakeholders. In this remote-friendly role, you will report to the Associate Director of Product Marketing within the Health division of Wolters Kluwer.
Essential Duties + Help develop product launches and enhancement releases, helping to define product positioning, messaging, and pre- and post-launch market activities.
+ Collaborate with Product Management, Sales, and other stakeholders to ensure that GTM plans, business cases and sales targets are supported by the appropriate marketing plans, developed by Product Marketing, and implemented through Central Marketing.
+ Ensure that Sales is equipped to sell the product(s): Where required help to identify priority segments and/ or target accounts; supporting sales targets with the appropriate marketing plan; creating sales tools to support every stage of the selling process, including positioning playbooks, pitch decks, collateral, demos, etc.
+ Where required submit campaign plans and available budgets to Central Marketing; review project plans for the proposed integrated campaigns to be developed/executed by Central Marketing, including project management milestones, in-market dates and KPIs.
+ Track and report on marketing KPIs – leads generated, lead to sales conversion, market penetration based on data and analytics provided by Central Marketing
+ Generate B2B leads via appropriate and compelling direct marketing (lead generation and nurture), ABM , sales collateral, web presence and smart use of web marketing, developed and executed by Central Marketing resources
+ Assess the ROI of marketing campaigns and ongoing marketing spend, adjusting spend as appropriate to meet KPIs based on reporting delivered by Central Marketing.
+ Update positioning & sales materials and marketing collateral to communicate product benefits utilizing Central Marketing resources and expertise most effectively.
+ Ability to collaborate effectively within the Medicine Segment team, working alongside MEMP (Medical Education/Medical Practice) and Journals Product Marketing.
+ Proficiency in addressing customer needs and resolving issues that affect user experience, including features, functionality, stability, and content quality, consistency, and outcomes across the portfolio.
Job Qualifications Education: Bachelor's degree or equivalent experience
Experience: 2+ years of experience in a product marketing or related marketing role
2+ years delivering successful digital and web marketing for Institutional digital products.
Experience bringing new products to market, preferably information and/or software products.
Experience using data and segmentation to create and deliver on revenue opportunities.
Previous experience and ability to manage projects involving cross-functional teams.
Other Knowledge, Skills & Abilities Creative and analytical mindset
Healthcare market experience a plus
Additional language skills would be advantageous.
#LI-Remote EQUAL EMPLOYMENT OPPORTUNITY Wolters Kluwer U. S. Corporation and all of its subsidiaries, divisions and customer/business units is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.
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