Location: Miami, FL
Salary: $125,000 - $175,000 (based on experience)
We are a leading provider of addiction treatment and mental health services, operating a comprehensive facility in Overland Park, Kansas, with a focus on both residential and outpatient care. We are dedicated to transforming lives through exceptional treatment and compassionate care.
We are seeking an experienced SEO & PPC Specialist to lead our digital marketing efforts, with a focus on optimizing search engine performance and pay-per-click advertising. The SEO & PPC Specialist will be responsible for driving traffic, maximizing ROI, and enhancing our brand's digital presence. This role requires a highly technical, creative, and ethical individual who thrives in a metrics-driven environment.
Key Responsibilities:
Develop and implement effective SEO strategies to boost organic search rankings and increase web traffic.Manage and optimize PPC campaigns to ensure maximum return on investment (ROI) and cost-effectiveness.Conduct keyword research, competitor analysis, and on-page/off-page SEO techniques.Oversee the performance and results of paid advertising efforts, including Google Ads and social media campaigns.Track and analyze key performance indicators (KPIs) such as cost-per-acquisition (CPA), providing actionable insights for continuous improvement.Manage the marketing budget focused on digital advertising and SEO, ensuring optimal allocation of resources.Collaborate with the broader marketing and business development teams to support referral and sales channel growth.Maintain ethical standards and confidentiality due to the sensitive nature of the industry. Qualifications:
Proven experience in SEO and PPC management, with a strong understanding of online advertising.Demonstrated success in managing and optimizing large marketing budgets.Strong analytical skills with a data-driven approach to decision-making.High level of confidentiality and ethical conduct.Experience with tools like Google Analytics, Google Ads, SEMrush, and other digital marketing platforms.Based in or willing to relocate to Miami, FL. Why Join Us? Competitive salary with room for growth based on performance.Opportunity to shape and lead digital marketing strategies for a reputable organization.Work in a dynamic environment committed to ethical practices and impactful work.