SEO Specialist [Remote or On-site] Penicillin changed medicine. The Beatles changed music. And Veracity Insurance Solutions is changing insurance (hey, we can't all be doctors and musicians). What GEICO did for home and auto insurance we're doing for business insurance. We make small business insurance simple, affordable, and buyable online without talking to an agent. We're growing fast and we want you to be a part of it! About the Role
The SEO Specialist is responsible for developing and executing comprehensive SEO strategies, including keyword research, competitive research, self-scouting analysis, link building, content strategy & optimization, and technical SEO, among other things. This role requires a deep understanding of search engine algorithms and ranking factors, standards for "helpful content" as defined by search engines and users, proven experience in driving organic rankings and traffic growth, and strong analytical skills to measure and report on campaign performance. The SEO Specialist collaborates with the content, design, development, and PMM teams to ensure alignment with overall strategy and business objectives. Success for the SEO Specialist role is defined as driving improvements in organic rankings that lead to increases in qualified organic traffic, that is, traffic that leads to an increase in organic purchases.
What You Need to SucceedYou obviously know the h*ck out of Search Engine Optimization. If you eat, drink, and sleep organic search, bring what you know about successful SEO campaigns, and infuse that knowledge into our products, you'll succeed.
Since you're a search engine marketer, your project management muscles are awesome, so flex 'em. Your flair for data analysis and using numbers as a success guide are also key. And your ability to collaborate and communicate with others, including stakeholders and other SEOs, is unmatched. Tracking KPIs and analyzing outcomes to say what worked and what didn't will definitely come in handy. Some failure is inevitable, so learning and adapting are great traits. You're good at taking into account past outcomes, future forecasts, market research, building business cases, project plans, and SMART goals that improve organic rankings. Above all, you're humble, hungry, smart, and proactive. And if you're that, you're one of us. What We Offer
160 hours of PTO annually and two floating holidays (4+ weeks). We also offer a quarterly bonus structure, promotion opportunities, a great 401k (company match FTW!), free mental health and therapy tools, employer-subsidized health/dental/vision plans, and more.
Plus nothing compares to being part of explosive growth and working with some truly remarkable humans. See what they say about working at Veracity: https://www.youtube.com/watch?v=DT5n7oU0Hi0 A Day in the Life of the SEO SpecialistDevelop and implement comprehensive SEO strategies to drive organic traffic growth.Conduct keyword research, competitive analysis, and website audits to identify optimization opportunities.In conjunction with the content team, develop an SEO content calendar that supports organic goals and the marketing funnel.Optimize website content, structure, metadata, and other elements to improve search engine rankings.Collaborate with the digital media specialist to build high-quality backlinks and manage link building campaigns.Collaborate with content and design teams to ensure SEO best practices are implemented.Monitor, analyze, and report on organic performance using tools like Google Analytics, Google Search Console, and various 3rd party SEO tools (Moz, Ahrefs, Screaming Frog, etc.).Stay up-to-date on the latest SEO trends and algorithm updates.Request & direct the efforts of resource providers (content writers, designers, etc.) in the execution of the SEO strategy.Required to perform other duties as requested, directed, or assigned.Strong interpersonal skills that facilitate productive and respectful collaboration with others and that value both the work and the people doing it.Requirements2+ years of experience in roles directly managing SEO strategy & executionProven results running national organic campaigns during your 2+ years of experienceThe ability to develop a true SEO strategyProficiency with Google Analytics and Google Search ConsoleWorking knowledge of various marketing tools (e.g. Moz, SEMRush, Ahrefs, etc.)Strong project management skillsExtensive experience with content strategy development and management, either directly or in a consultative/collaborative roleTangible experiences with building links, running technical audits, consulting on the creation of content that ranks, reporting results to stakeholders, and creating SEO strategies from scratchExperience working in WordPressWillingness to understand the world of insurance and insurance marketingA humble, hungry, smart, and proactive attitude Veracity is proud to be an equal opportunity employer. We are committed to providing equal opportunities to all qualified applicants, regardless of race, color, religion, sex, national origin, disability, or any other legally protected characteristics. Please let us know during the interview process if you need accommodations.
Salary: $60k - $80k