Seo Specialist

SEO Specialist PLEASE NOTE THIS IS NOT A REMOTE JOB, IT WILL REQUIRE YOU TO WORK ON A HYBRID SCHEDULE IN WALWORTH, WI. DO NOT APPLY IF YOU CANNOT DO THIS.
Responsibilities for SEO Specialist Develop optimization strategies that increase the company's search engine results rankings Research SEO keywords to use throughout the company's website and marketing materials Set measurable goals that demonstrate improvement in marketing efforts Monitor daily performance metrics to understand SEO strategy performance Efficiently communicate with other marketing professionals to align goals Collaborate with others within the marketing department to manage SEO strategy Write compelling and high-quality website content, including blog posts and page descriptions Update content and website links for maximum optimization and search engine rankings Analyze core metrics performance data and make strategic recommendations through written reports and PowerPoint presentations to key stakeholders Conducting, cataloging, and analyzing competitive market research to provide strategic insights tailored specifically to company's position within their industry Qualifications for SEO Specialist Two to three years of experience in successfully developing and executing SEO campaigns Understanding of search engine algorithms and ranking methods Experience with SEO industry programs, such as Google Analytics or Adobe Analytics Knowledge of keyword research, on-page optimization, technical SEO, content marketing, data mining tools, and link building as they apply to marketing/e-commerce platforms. Able to complete competitive analysis of other companies within the industry Excellent written and verbal communication skills (email, phone, etc.) Comfortable analyzing high volumes of data daily Familiarity with WordPress or other content management systems Experience with other aspects of marketing, such as customer growth and promotion, is a plus Functional knowledge of HTML & CSS Knowledge of mobile vs. desktop SEO strategies