About The Team:HoYoCreators is a sub-brand under the HoYoverse umbrella. Our primary mission is to strategically engage with all gaming partners, with a particular focus on content creators to construct a diverse gaming content ecosystem that delivers an immersive and universally appealing experience to our player community. Diversity stands as a cornerstone of our ethos, and we are committed to the meticulous identification and collaboration with creators and partners representing diverse backgrounds across a spectrum of cultures and content platforms.As a remote team, you will be working with team members located across the United States, Canada, China, Singapore, and Europe.What You Will Do:The HoYoCreators team is actively looking for an experienced, highly organized, and collaborative professional specializing in player-generated gaming content strategy to join us as our Social Media Content Strategy Lead. We're seeking someone deeply passionate about HoYoVerse's games and the social media content landscape.In this crucial role, you'll collaborate closely with social media partners and our in-house Creator Partnership teams. Your goal will be to establish enduring, effective, and trust-based relationships that seamlessly align with our overarching business objectives.As a vital member of the HoYoCreators team, this role will involve partnering with various social media channels and teams (such as Creator Partnership, Product, and Marketing teams at YouTube, TikTok, X, Twitch, Reddit, etc.), as well as in-house Creator Partnership teams. You will work on designing and executing content and creator programs aimed at enhancing the quantity, quality, and diversity of gaming-related content for HoYoCreator across different channels.Design and collaborate on online and offline initiatives, identifying opportunities for UGC content growth and meaningful user engagement, and ensuring our creators thrive while our player community enjoys immersive, authentic, and diverse gaming content.Expand our roster of creators by collaborating with key stakeholders across social media channels and creators, fostering high-quality content production and engagement through activations and initiatives. Develop a comprehensive plan to experiment with tactics that enhance creators' presence on each channel.Lead the development and management of social media campaigns and content planning. Analyze performance metrics and offer recommendations for future activities. Additionally, create educational materials outlining product features and best practices for creators, catering to both internal and external audiences.Drive, measure, and analyze the performance of all HoYoverse game creators and content in comparison to other gaming creators and content metrics. Conduct in-depth competitive and industry research to discover new growth opportunities in player-generated game content.Optimize content planning and workflows internally and externally while providing support for strategic projects within the creator and content realm.What We Are Looking For:A deep passion for all HoYoverse games is REQUIRED.6+ years in YouTube/TikTok content or influencer marketing.Prior YouTube/TikTok/Twitch content and creator partnership experience is required.Strong knowledge of UGC content ecosystem and gaming. Exceptional partnership skills in remote work settings.Effective communication, organizational, and presentation abilities. A professional, personable demeanor over the phone, on video calls, and in person.Strong proficiency in using 3rd party analytical tools and data to inform your suggestions and strategy.Outstanding project management in a multi-tasking environment.Collaboration across time zones.You Will Stand Out If You Have:Established relationships with social media platform teams.Willingness to travel as required, both domestically and internationally.Benefits:The base pay range for this position is $110,000 to $180,000 USD per year. Actual pay is based on location and may vary depending on relevant knowledge, skills, and experience from the candidate. Total compensation may include salary, company bonuses, sign-on bonuses, relocation package, and other benefits such as:100% employer-paid healthcare premiums for you and your dependentsGenerous paid time off401K / RRSP planEmployer-paid life and disability insuranceTeam-building activities throughout the yearFlexible working hoursDo We Support Flexible Work?Yes, as a remote team across North American time zones, we embrace flexible working. You may choose to work remotely, in-offices or hybrid, for a more flexible lifestyle that suits you best. Our offices are located in downtown Montreal and downtown Santa Monica, surrounded by great restaurants, entertainment, and cultural venues.
