The Social Media Creative Director is responsible for driving and continuously elevating the overall creative expression of Credit Karma's brand on social media, as well as guiding messaging and brand consistency across all of our exciting product areas and key initiatives. You will work closely with a team of senior creatives, social media strategists, and internal production team to craft high-performing, social-first marketing communications for multiple types of projects, primarily short form video, across multiple social platforms, focused on the Gen Z audience. We are looking for someone who has an intimate understanding of the creative and production process as a maker and a leader. The right candidate will have their finger on the pulse of culture and trends and how to create within that world to consistently produce breakthrough content at the speed of social. As a member of the Creative Marketing Team and reporting directly to our Group Creative Director, you'll be part of a multidisciplinary group of strategic thinkers, storytellers, designers and brand professionals helping our 130+ million members make financial progress.
What you'll do:
Collaborate with a team of experienced creatives to translate strong ideas into social first executions
Develop highly engaging content for multiple platforms, e.g. Instagram, TikTok and YouTube, and prioritize short-form video
Inspire and share your knowledge and deep understanding of how to reach and engage a young 18-24 audience with the wider team
Leverage our brand style guidelines in unique ways, while ensuring creative work is on brief, on brand and has an intuitive user experience
Bring fresh and innovative ideas that help scale the business through brand consideration and product awareness
Collaborate with social platform partners and agency partners alike to develop innovative, social first campaigns
Mentor, coach and inspire creative talent. Lead with empathy and inclusivity, and actively nurture career development for all team members.
Be a vocal and visible advocate for your diverse team, taking actions to ensure everyone is included and represented
Set the creative bar (we like it high) for the brand and deliver great work that directly impacts business outcomes (driving direct response, changing perception, increasing usage, etc)
Scale creative ideas up or down as needed to nail the brief while staying on budget and accomplishing business goals
What's great about the role:
You will be managing and mentoring a very talented team of creatives with a mix of backgrounds from both in-house and advertising agencies
Work at a mission-driven company, where your creativity could help more than 130 million people improve their financial situations--there aren't many opportunities in marketing that are this rewarding
Unique opportunity to make your mark on an entire brand, further defining and pushing boundaries to make Credit Karma mean more to people
It's an exciting time with many new game-changing products being introduced, so there are plenty of interesting creative problems to sink your teeth into
Basic minimum requirements:
6+ years social experience in-house and/or agency
A strong, diverse portfolio of high performing, award winning social media work
Experience working on multiple brands' social presence
A deep understanding of TikTok and the power of short-form video to influence perception
A proven knowledge of current social media marketing standard methodologies and the nuances of different social media platforms
Preferred qualifications:
Working knowledge of video production tools (After Effects, Premiere Pro, etc…)
You can handle and prioritize multiple projects from concept to completion
You can vocalize ideas and your process behind each idea, as well as present to key project stakeholder
Experience with consumer finance
Experience working in or leading a high-volume in-house studio
Strong organizational acumen, with the ability to quickly learn how to get things done within CK systems and structure. Experience setting priorities, problem solving, multitasking and working in a dynamic, rapidly changing environment
Excellent communication skills and can be a dynamic speaker in front of peers and leaders
All the talent without the ego. We really live by our company values here - Hope, Ownership, Progress and Empathy (H.O.P.E.)
Benefits at Credit Karma includes:
Medical and Dental Coverage
Retirement Plan
Commuter Benefits
Wellness perks
Paid Time Off (Vacation, Sick, Baby Bonding, Cultural Observance, & More)
Education Perks
Paid Gift Week in December