Social Media Intern ACCOUNTABILITY As a Social Media Intern, you will be responsible for influencer coordination, content calendar management, social media post scheduling, community engagement, reporting, and learning within a marketing agency environment.
This internship is designed to offer hands-on experience in the dynamic realm of marketing within the ever-evolving hospitality industry , working alongside seasoned professionals who are dedicated to nurturing talent and fostering creativity. Dive deep into the intricacies of crafting compelling content, engaging with diverse audiences, and analyzing trends in the digital landscape .
REPORTS T O AND IS SERVED BY : Director of Marketing
ABOUT STONEY CREEK Stoney Creek Hospitality is a midsized hospitality management company that manages a boutique set of limited-service hotels throughout the M idwest. Founded in 1994, entrepreneur Jim Thompson began with a vision of a lodging experience that exemplified that 'cabin by the lake' feel with eclectic guest rooms and modern amenities throughout America's heartland. We continue to live out his vision through our just cause : championing the success of like-minded individuals toward their personal and professional goals through passionate, genuine hospitality.
WHAT TO EXPECT Influencer Coordination: Coordinate visits from social media influencers, managing their schedules effectively and ensuring a smooth experience during their time at the property.
Content Calendar Management: Populate and maintain the content calendar with content from booked social media influencers, ensuring a consistent flow of content aligned with the marketing strategy.
Social Media Post Scheduling: Schedule approved social media posts in alignment with the marketing strategy and obtain approval from the Director of Marketing or relevant stakeholders before publishing.
Community Engagement: Actively engage with guests across various social platforms, fostering positive interactions, and providing timely responses to inquiries or comments to enhance guest satisfaction and loyalty.
Reporting and Analysis: Generate weekly reports for corporate stakeholders, presenting key metrics and insights derived from social media performance data, such as engagement rates, follower growth, and campaign effectiveness.
Learning Environment: Learn to operate effectively in a marketing agency environment, collaborating on similar tasks and projects with colleagues to gain hands-on experience and contribute to overall team objectives .
PROUD OWNER Create high-quality, compelling content across various digital channels, including blogs, social media, and email marketing.
Maintain a content calendar to ensure timely and relevant content delivery.
Strong familiarity with Canva including flyer, video, social, and presentation creation.
Proven experience in digital marketing and content strategy, preferably in a similar role in a marketing agency to efficiently manage multiple projects, deadlines, and client expectations.
Creative thinking and the ability to generate innovative content ideas.
Strong project management and organizational skills.
HELD ACCOUNTABLE TO Social media engagement and reach, brand reputation and online presence, customer engagement and lead generation.
SOFT SKILLS CHARACTERISTICS: Innovative, outgoing, goal-oriented, flexible, visionary, cooperative.
CORE COMPETENCIES: Priority setting, action-oriented, planning, drive for results, managing vision and purpose, perseverance, customer focus, business acumen, presentation skills, written communications, and organizing.
MINDSET: E ntrepreneurial and infinite mindset, which prioritizes both personal and professional growth.
HARD SKILLS EDUCATION AND EXPERIENCE: Strong organizational skills are essential for managing multiple tasks and projects simultaneously.
Excellent communication skills, both written and verbal.
Familiarity with Sprout Social or similar social media management tools is an advantage.
Exceptional attention to detail to ensure the accuracy and quality of marketing materials.
Proactive attitude with a willingness to learn and adapt.
PHYSICAL DEMANDS: Prolonged sitting and computer use
TRAVEL: N/A
POSITION : Temporary to possible hire
