LG USA Social Media Senior Manager The social media senior manager will own LG USA's social media strategy, content development and content calendar for LG USA's cross business unit campaigns and always on calendar. Partnering with PR and LG stakeholders, they will drive how LG brand initiatives come to life on owned and earned social media channels aligning with LG's brand business goals. The ideal candidate will understand how social media fits into the organization's larger integrated strategy and will develop a fully fleshed out strategy and plan for LG USA's social commerce program, driving sales through social media. Key Responsibilities: Help to define and champion social strategy for LG USA social campaigns Create and own campaign social calendars Own, develop and manage social commerce programs, driving sales Manage social media marketplaces and develop plans for how LG can sell through social channels Drive plans on e-commerce initiatives through social media Develop full-funnel social commerce strategy alongside the e-commerce team Coordinate with the larger social team to synchronize overarching LG social media content calendar and priorities Work with creative team to develop social first content to represent LG across platforms Keep on the pulse of social media trends and technology to act as social media thought leader for LG Work closely with PR and influencer leads on overarching programs and events Work alongside brand marketing teams on all marketing priorities Skills Strong communication skills both verbally and written Hands on consumer and business experience in social media platforms Facebook, Twitter/X, Instagram, LinkedIn, TikTok, Pinterest etc Creative briefing experience Photo, video and social asset production and oversight experience Experience with social media publishing, listening and reporting tools, ie: Sprinklr Experience driving successful social commerce plans Requirements: 5-7 years of relevant experience working on consumer-facing brands Bachelor's degree, preferably in marketing, communications, or business Social Media Expertise and tools for social management, measurement and reporting In-depth knowledge of and passion for digital and social media marketing, platforms and users Savvy and knowledgeable about current social trends, innovations, tools, and best practices Understanding of digital marketing ecosystem Social agency experience, a plus Solution-oriented person who takes the initiative to provide and/or search for answers to issues Capable of managing multiple, simultaneous projects with tight turn-around schedule Ability to effectively delegate tasks and manage based on urgent timelines
