POSITION TITLE: SOCIAL MEDIA MARKETING MANAGER CLASSIFICATION: Full Time/Non-Exempt REPORTS TO: Director of Marketing Overview: Visit Santa Barbara (VSB) is seeking a dynamic, creative and strategic Social Media Marketing Manager to lead our social media initiatives and bring the Santa Barbara brand to life across digital platforms. As the Social Media Marketing Manager, you will be responsible for creating, curating and executing engaging content that increases awareness of the Santa Barbara brand, fosters community engagement and ultimately attracts overnight visitors to the Santa Barbara South Coast. This role is perfect for a data-driven storyteller who is passionate about travel, has an eye for visual aesthetics and understands the power of social media in shaping perceptions and inspiring audiences. What You'll Do: Develop and implement a comprehensive social media strategy that aligns with VSB's marketing goals and enhances our brand image across all major social platforms (e.g., Facebook, Instagram, TikTok, Threads, Pinterest, YouTube, X and LinkedIn)Create and produce compelling, on-brand content for daily social media posts, stories, reels and other digital content formats, using a mix of photography, video and user-generated contentResponsible for maintaining a visually cohesive feed that showcases Santa Barbara's diversity of experiences available to all travelersActively manage and grow social media communities by responding to comments, messages and interactions. Foster a positive community environment that encourages conversation and interaction with both prospective visitors and local residentsWork in partnership with the digital marketing manager to ensure alignment of organic social media channels with paid social media advertising strategy. Work in partnership with the content manager to execute social media posts to leverage seasonal promotions, events, partnerships and trending topics as aligned with the master editorial calendarCollaborate closely with VSB member businesses to ensure member content is included in weekly social content, in addition to planning social familiarization tours to develop new contentManage VSB's crowdsourcing photo and video library, CrowdriffMonitor social media analytics and KPIs to track performance, optimize content strategies and report on campaign effectiveness. Use insights to continuously improve engagement and reachIdentify, vet and collaborate with relevant influencers, bloggers and content creators to amplify our reach and showcase authentic Santa Barbara experiences What You'll Need to Succeed: Bachelor's degree in marketing, communications or related field3+ years of experience in social media management, content creation or digital marketing, preferably within the travel, hospitality or lifestyle industriesProven experience managing social media accounts and building engagement across platforms like Instagram, Facebook, TikTok, X, Pinterest, LinkedIn and YouTubeStrong writing and storytelling skills, with the ability to adapt tone and messaging for different platformsAdvanced experience with photo and video editing software, including but not limited to Adobe Creative Suite (Photoshop, Lightroom, Premiere Pro) and in-app editing toolsHands-on experience with photography and videography, including basic equipment handling and editing workflowsDrone experience and license a plusExperience working with social media influencers in domestic and/or international marketsExcellent prioritization and time management skillsBasic knowledge of Google Analytics preferredPassionate about the Santa Barbara community, its unique attractions and its role as a premier travel destinationAbility to work independently with minimal supervisionMust have valid passport, California driver's license and auto insuranceAble to travel in a limited geographical regionAvailable to work in the office at least three days per week, with flexibility for evenings, weekends and occasional travelMust have use of vehicle while on VSB businessMust be able to lift up to 40 lbs. and transport VSB equipment and materials Compensation: Salary range between: $70,000 - $75,000 Compensation will be determined by a number of factors including educational background and experience. What Visit Santa Barbara Offers You: Comprehensive medical insurance fully covered by the employer (excluding dental & vision)401(k) retirement plan with employer matching contributionsPaid vacation and sick leave9 paid holidaysCell phone reimbursementOpportunities to explore and engage with local hospitality businessesFlexible work options, including up to two remote workdays per week Visit Santa Barbara policy ensures equal employment opportunity without discrimination or harassment on the basis of pregnancy, childbirth or related medical conditions, race, religious creed, color, national origin or ancestry, gender, physical or mental disability medical condition, marital status, age, sexual orientation or any other basis protected by federal, state or local law, ordinance or regulation.