Description
The Amazon PPC Manager assists with the development of Amazon advertising opportunities, analyzes marketing data, and maintains the overall performance of the advertising campaigns
Supervisory Responsibilities:
Oversee and Manage the Amazon PPC team
Requirements
Qualifications:
Direct experience managing Amazon self-service DSP
1.5+ years of multi-campaign, full-funnel PPC management experience, analyzing and adjusting bids, keywords, and placements to achieve target ACOS and sales volume
Successful experience working with large budgets ($10,000/day) additionally, with a large number of products (200+ products)
Proficient with Amazon's platform with the ability to learn ongoing product updates, supporting the data
Familiarity and experience with various campaign types, including sponsored products, brands, display, and video
Proficient conducting keyword research and tracking
Strong analytical abilities, making data-driven decisions
Experience supporting multiple product launches is a plus
Experience with multiple platforms like Amazon, Google Ads, Facebook, Bing, and Pinterest
Knowledge of G Suite and Microsoft Office Suite
Educational and Language Requirements:
High School Diploma or GED equivalent
Upper Intermediate level of English (both written and verbal)
Physical Requirements:
Prolonged periods sitting and/or standing working on a computer, for up to 8 hours per day
Must be able to lift, push, and pull up to 15 pounds
Must be able to travel and work out of New Jersey office as needed
Successful job performance requires satisfactory completion of all essential job duties. Reasonable accommodations may be provided to enable individuals with disabilities to fulfill essential job functions. We are an equal opportunity employer, committed to nondiscrimination based on race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. If you need an accommodation due to a disability, kindly inform your recruiter during the interview process.
Responsibilities
Duties/Responsibilities:
Create, plan and maintain a variety of PPC campaigns across multiple channels to support product launches of new products
Oversee existing campaigns and make recommendations on how to optimize them
Analyze trends and make data-driven decisions
Track results, keywords and adjust campaigns to deliver a sustainable ACOS and sales volume
Report on existing campaigns suggest A/B testing and improvements
Thorough analytics and implementation of up-to-date methods and algorithms.